I think this entire launch has just really demonstrated that Lou is completely self-centered and can’t see things from anyone else’s perspective. It seems like a total vanity project.
She’s told us nothing about the quality of the leggings, what makes them different to other well-established quality brands in the same price range, or shown any close-ups to give people an idea of the material and details. Because she herself doesn’t care about any of that stuff, she just buys cheap tat and wears it once or twice. She doesn’t care if her clothes are made to fit well or to last so she assumes nobody else does either.
Sweatshops and labour rights violations have got a lot of attention in the past couple of years, as well as the environmental impact of fast fashion, and a lot of consumers are paying close attention to that now. Louise doesn’t care about those issues, so she doesn’t even attempt to make a product that is in any way ethical, even if that’s what people are looking for.
The styles aren’t practical or wearable at all - she’s marketing it as activewear but who wears long-sleeved crop tops to work out? Lou and her instahun friends, that’s who. Most of us aren’t going to wear a long sleeved crop top to the gym, or even for a home workout. The same goes for the weird velour sections on the leggings and the light colours. They’re just not pieces that are going to have mass appeal because they’re not very wearable. The only piece I’ve seen from her range that I like the look of is that black long-sleeved crop top but I would never ever buy something like that it because I know it wouldn’t be flattering on me. Most of the stuff doesn’t even look good on the models ffs.
If people want quality workout clothes there are plenty of good brands to choose from. If they want cheap crap to just wear a few times then there are much cheaper places to get it. Louise hasn’t a clue, she doesn’t seem to have done any market research at all. Just “I like this style so I’ll sell it”. Totally self-absorbed as usual.
Not to mention the dimly-lit launch event where the clothes are barely visible. She really does seem to think that the actual clothes don’t matter because they’ve got her name attached to them. I wonder if her masters in marketing has given her false confidence that she knows what she’s doing. Or if she’s delusional enough to think that launching the brand before the clothes are available will build some hype or something?
I should create my own brand that addresses these issues"
