Louise Cooney # 5 Cloo-less Cooney launches brand, and in true form it is bland.

[Addd]

As much as I gave Rosie’s brand a hard time when it launched due to the price point, there is no comparison, at least Rosie tried to sell the brand to her followers. I don’t mean this in a mean way, but I genuinely don’t think this brand will last. It’s nearly a week since she launched and nobody is any the wiser or seen her actual products

 

[ahtisyourself]

I just can’t believe she actually settled on the name Cloo. It must have been the first one she thought of and went with it. Did no one tell her it’s absolutely diabolical

 

[dddddddddddd]

I jus saw her Ireland AM interview, cringe!

 

[ahtisyourself]

The launch looks embarrassing. A rail with a handful of clothes hanging off it for other influencers to coo over. Meanwhile she still hasn’t actually walked any of her followers through it, you know, the ones who would be actually paying for it. She’d much rather faff about with press launches like she’s a big shot. The measly clothes rail with five things swinging off it

 

[dddddddddddd]

The launch looks embarrassing. A rail with a handful of clothes hanging off it for other influencers to coo over. Meanwhile she still hasn’t actually walked any of her followers through it, you know, the ones who would be actually paying for it. She’d much rather faff about with press launches like she’s a big shot. The measly clothes rail with five things swinging off it

Very embarrassing, people seemed to be there for a hour approx! Why bother!

 

[I got up at 5am]

The clothes look like dealz quality. They all seem to be for super slim people as well.

 

[Ladydee]

Not a mask on any one of them that her launch sure it’s no wonder we in the position we are with all these influencer evenings and the likes happening . Louise is out socialising every day of the week with numerous different groups

 

[Tiggers_news]

View attachment 872210
Roz has over 500k followers - that’s all the marketing Lou needs some floggers sharing her tripe. No hard work needed

Yeah 500k followers seeing her not even trying on a pair of the leggings as they are tat!

 

[Addd]

She actually hasn’t really come on stories to speak about the about the brand since last Thursday where she briefly mentioned it and proceed to talk about the hotel she stayed in. It’s completely bizarre. I feel like she put more effort into the M&S reel she did the other day

 

[Loux2021]

why was it launched now? wouldnt it be better after christmas just before january?

 

[bellbells16]

View attachment 872210
Roz has over 500k followers - that’s all the marketing Lou needs some floggers sharing her tripe. No hard work needed

It's quite hypocritical for Roz to be at the event and supporting, she's always going on about fast fashion, sustainability and where clothes come from. The same with Niamh O'Sullivan, always on about fast fashion and giving out about the likes of Penneys. Where do they think this Cloo-less Clothing is coming from? I'm all for sustainability and I've gotten better myself for buying things that I really need and will get wear out of, but drives me mad how these influencers jump on "sustainability" bandwagons and make money from making it their niche. Good for them that they can afford more expensive pieces, not everyone has the funds to do that and then to make it worse their "morals" go out the window the second one of their Insta friends launches tat from China.

 

[ahtisyourself]

Form the clips of her wearing it on her stories, it’s not even flattering on Louise!

 

[Keggsy]

This is the most rushed panic launch I have ever seen by these insta huns. Something is just not right about the whole debacle.

 

[HCiara]

Of course the big launch is in House

 

[trebor]

Minor thing I know, but the mismatch of different hangers that the products were hanging from shows no attention to detail.

And if I've to see another photo of that cropped jacket

 

[Tiggers_news]

This is the most rushed panic launch I have ever seen by these insta huns. Something is just not right about the whole debacle.

The Indo probably had a gap and published it a few weeks earlier than expected

 

[boarddotie]

Imagine launching gym wear in a pub.

 

[Tunaturner12]

Form the clips of her wearing it on her stories, it’s not even flattering on Louise!

The knot front top is literally disgusting

 

[MaggieMcC]

Is this really it ? Literally a couple of pairs of leggings and tops and 1 jacket ? And every piece looks rotten ? The material and design of everything looks awful! And as someone mentioned not one bit flattering looking. Belly tops and ugly leggings? What was she thinking ? Or probably not a lot in her case.

 

[shins]

Minor thing I know, but the mismatch of different hangers that the products were hanging from shows no attention to detail.

And if I've to see another photo of that cropped jacket

THIS! There was actually a mark on one of them and I know it’s so nit picky but Jesus, you’re launching a brand like? I would have expected branded hangers -but it’s not that hard to find even plain, clean hangers. You’d be torn a new one by VM if they were hanging like that in a store, but it goes to show how little the team knows about creating a visually pleasing product and presenting it well.