Maybe if Joules hadn’t spent so much on ‘Press Trips’ to Watergate Bay and Daylesford Cottages for all the Instahuns to enjoy and shove in people’s faces then they would have actually kept their core customers and wouldn’t be about to go into administration and put hundreds of people out of jobs. Take note others - if you continue you use cheap influencer marketing - your real customers will walk away - it is a short term, quick sale on an item strategy, not a long term one!