I’m with the “he totally knew” camp.
They curated the
faux apology from her, the silence and then the “I had no idea” post from him. It was strategic damage limitation for their brand.
Glen had to come clean or face the embarrassment of being outed by her
no longer friends so she couldn’t really do much about it, she was cornered. They had a few weeks to plan this and they, possibly along with their agency or some PR team, realised he had to appear shocked, ashamed, slightly disgusted but completely unaware “let’s aim for the honest, loving, slightly bumbling, trusting husband, who’s been left bereft by his wife’s duplicity”, you need to stand away from her slightly and make it look like you’re broken but still in love, “just imagine you’ve just found out she’d been shagging a local rugby player”
, she needed to go in a box for some time until this all blew over to be pulled out in about 6 months. It was the only way they would salvage something from the mess.
That strategy may well have worked but I think they misunderstood the contempt towards Glen, not just from Tattle stuff but her snarky diva behaviour that many had experienced and endured when she was “head girl”.
Sly managed ok alone for a bit, he was still riding high, got a bit cocky and arrogant, still off on his dad’s weekend to watch F1 etc. We then had AXA and BLM two huge fuck ups and the brand was truly dead never to be resurrected.
In the last 12 months 1000’s of shiny new, none tarnished influencers have popped up and they are taking, probably cheaper & more graciously, the gifts, the Ads and all the associated freebies that should have been the ODs. There’s no place for the SODs anymore, they just need to accept this and move on. Using your kids for props is more frowned upon than ever and that’s all they had anyway.