Erim Kaur Truth Revealed

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  • PART 1- https://tattle.life/wiki/erim-kaur

    Using Sikhi and sympathy to promote her products

    Sikhi- Before Byerim, Erim would refer to herself as erimstagram and would never ever talk about sikhi. In fact, some people thought she was Muslim as no one knew her surname was Kaur. She would promote and wear Arabic jewellery. She would have different flags in her bio claiming shes part Persian, Iranian, Afghan whatever. Ever since she has released her product, she started talking about sikhi, making it clear that she only did that to exploit young Sikh girls to look up to her and buy her hair oil. In fact, with the farmers protest, she first said she didn’t want to talk about it. Then, she eventually did and made posts that said ‘we stand with farmers’ and the byerim logo all over it. She once even used a little Sikh boy being bullied for his hair as a way to PROMOTE her oil. It’s clear she tries too hard. She even used to randomly drop ‘waheguru satnam’ in the middle of her sentence so she doesn’t get nazar even though no one does that. She preaches about keeping kesh but then lasers her hair off and says she needs to get her hair trimmed?
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    Vaisakhi- She recorded a tiktok video explaining the history behind Vaisakhi but not only did she give the incorrect information, she also diluted the story so that it would be approved by Western society. She claims that Maharaj went into a tent and 'had a word' with the Panj Pyare, when really Maharaj removed their heads in front of everyone. When trying to correct erim, she deleted all the comments and said she couldnt give all the information in a 1 minute video. Why not make it a 2 minute video then? You can go into so much detail in your day in the life reels but you cannot accurately represent Sikhi like you claim you do? If you have the platform to talk about the history, tell everyone the correct version or dont say anything at all. Misinformation is worse than no information. She also tried to hide behind Sikh organisations and said they gave her the information, despite Sikh PA confirming themselves that they were not involved with this video. This led to her being heavily criticized by the Sikh community on Twitter. She should have admitted that she hasnt researched properly rather than using lame excuses. Nobody asked her to explain Vaisakhi in the first place but we all know she uses religion for clout
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    Sympathy- she also says that she is doing it for the girls who grew up with no female role models. She claims she had no one but her dad and brother growing up, using the sympathy story to make people buy her oil. However, this is again another contradiction as she sometimes says she grew up with her grandma and her godmother. Also, she constantly complains about how she wasn't taught anything about being a girl so she was always clueless. She would say sob stories such as how she had no one to zip up her dress so would have to ask her neighbours too. No disrespect intended but a majority of south Asian mums dont sit down and teach their daughters how to shave, how to wear a pad or tampon, how to comb their hair etc. Most brown girls had to figure that shit out themselves, especially if they wasnt close to their mum and brown families dont really have open conversations about these things.

    She has so many oppressed pick me stories for very normal experiences. For example, she says she only had a handful of asian suits growing up but it was like that for a lot of us girls back in the day. It wasnt as convenient as it is now to order suits online. We had to wait for someone we know thats going to the homeland to bring us back some suits, and as kids, our outfits were obviously last priority out of anyones. Its not uncommon for kids of our generation to only have one or two asian outfits growing up but of course she had to turn it into a sob story. Why would an older relative remember a child repeating an outfit worn decades ago anyway? A family member in the threads confirmed that this sob story is not true and her dad actually over compendated to make sure she didnt go without
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    More of what she does

    • she has lied about being born hairless. When asked in a YouTube video about advice on how to remove body hair, she pretended to be clueless and said she never had body hair. She says her grandma doesn’t have body hair and she never did either. But there are pictures of her getting laser hair removal, meaning she had hair before but decided to remove it. Why did she not mention this when asked about body hair removal?? Why does she constantly say she is BLESSED to have no body hair. She is so insensitive towards other girls/women who have body hair and feel embarrassed by it. Not to mention, body hair is completely natural and normal?! Do we really want a girl like Erim to represent Sikhi when she represents the opposite of what Sikhi has taught us about kesh. Since this was constantly talked about on here, she mentioned laser hair removal once in her story.
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    • she uses a way too light foundation on purpose to make her skin tone look lighter than it actually is. You can see her real skin tone in her old pics and videos. That is why she looks grey and ashy all the time and her face is a different colour to her neck. Sis is representing south Asian community yet is ashamed of her skin tone. She is aware herself that her foundation is too light for her but doesn’t change it because it’s clear she would rather be a lighter skin tone.
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    • we do not believe her alopecia story. How come she has no pictures or videos to show of her baldness and hair loss in her eyebrows? Usually if someone was suffering that, they would take pictures to document hair growth. All she has shown was a tiny bald spot in the front of her hairline. Also, in the past she said it went away on its own but now she is claiming byerim cured it? She makes stupid stories up like people noticed a gap in her eyelashes because of her alopecia. Who notices that and points it out? I dont even notice my own eyelashes. Erim pretending she has alopecia is such an insult to those who do. There are people who suffer alopecia and have lost all their hair/huge patches of their hair whereas she claims her tiny dot is alopecia
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    • she loves to make out that she started her business all by herself and that she had lonely nights in hotel rooms packing it. But, she had a lot of friends around her in a hotel room helping her with her business and her ex seemed to help a lot. She takes all the credit for it and takes everyone for granted. She is also delusional and has said that the “£500k” investment she put into her business was all from her savings that she made as a student working in a club. How can a student in an average club make 500k?? She thinks people believe her stupid lies and doesn’t admit her dad funded her business
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    • will block people who reach out to her about the concerns they have with her oil but don’t block or delete thirsty guys in her comments who leave disturbing and disgusting comments

    • she’s only capable of replying back to her followers (if it’s even her replying) with ‘aww sis’ or ‘thank you sis’. One time someone messaged her about how a bun causes them hair loss and erim replied with ‘aww’. Aww to what sis??? Oh, we cant forget our favourite reply from erim- 'three hearts'. Sis cant even use heart emojis
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    • hates Mother’s Day which is understandable but expects every single brand out there to know the story behind her mother. She was once invited to a film premier and had to watch a film about a dead mother. Then she complained afterwards about how the organiser should have studied more about her and should have known it would have been hard for her to watch. Surely it’s her job to research about the film she is about to watch?? She threatened to expose the company for doing this

    • doesn’t pay for anything. She has admitted that when she moved, she asked as many brands as she could to send her free furniture in return for a promo. She loves freebies and is tight with money. I don’t understand how she says she supports small businesses yet asks for freebies from them constantly. It’s ironic because look at what she once said in an old tweet. Even after receiving freebies and promoting the product e.g. her bed, she then later complains and criticises the product. Imagine how crazy she would act if someone openly criticized her oil
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    • she LOVES to not look Indian. She always mentions how people think she doesn’t look Indian and looks exotic. She ALWAYS asks people to guess her ethnicity. She even blocked someone once for saying that she looks straight up Indian and not exotic. She has some serious identity issues. She finds herself unique because she has Middle Eastern DNA but if you pick up a book on north-west Indian history, it will tell you that virtually all punjabis will have a mix of middle-eastern/central Asian DNA, maybe even European
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    • I don’t get how her content is ‘doing it for the girls who grew up without a mum or sisters’ if it consists of byerim and lift videos that attract guys. What has she actually done for us girls?? If anything, she tries to make girls feel more insecure by not giving any advice. Any advice people DM her with or ask on the sisters group chat, she would just say ‘I dont know, I haven’t had that problem before sis’. She thinks adding ‘sis’ to her sentences is enough. Her content is for her male audience, not girls. She knows this as her captions are for the guys e.g ‘what would you do if you saw me’, ‘eyes up here’.
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    • she LOVES that most of her followers are thirsty men. She has once captioned her pictures ‘what would you do if my picture was on your dads phone’ (she changed the caption after it was mocked on here). Other captions include ‘put my picture in your lockscreen’, ‘your uncle slid my dms’, ‘I’m untouchable’, ‘what would you do if you saw me like this’, ‘would you add me to your contacts’, ‘I heard your mother looking for a daughter in law’, ‘put this on your groupchat’ etc. She says her content is for girls yet the way she poses and captions her pictures seems like she wants to be sexualised by guys.
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    • she faked a troll comment and replied back to it and made herself seem ‘kind’. Isn’t it ironic she talks about being kind yet purposely made the other woman look bad
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    • she did a giveaway recently but the winner for it was a fake account (basically her) and the account has now been deleted after it was mentioned on here

    • she thinks she owns the hair oil industry. When other people come out with a hair oil business, she claims they are ‘copycats’ even though hair oiling has been around for centuries. She has even harassed another small hair business called inzo London with fake accounts because they have the same bottle (mentioned in his YouTube). Calm down Erim, you haven’t trademarked this Ali baba bottle. She genuinely thinks she’s a trendsetter. She claims that people copy her hair oil as if she invented it in the south Asian community. She has made a lot of tiktoks about people ‘copying her’ even though she admitted she copied her byerim ali baba packaging from Tom Ford perfume bottles. When this was mocked on this thread, she hasn’t mentioned it since and deleted it off the byerim LinkedIn
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    • she called somebody a ‘nobody’ in her dms after they asked nicely why she constantly uses the 🧿 symbol

    • brags about how she doesn’t suffer hyperpigmentation but then promotes products that will help with it??

    • she can’t decide whether she wants to be a bad boss bitch who laughs at any criticism she gets or someone who needs sympathy about her trolls that she had to bravely go to the police about 😢😢

    • Her trainer Ekam (BodyByEkam) who works with Erim has ruined her reputation by working with her. She uploads pictures of erims tranformation with photoshopped pictures in the same year (not a year apart) and when showing what Erim eats in a day, her portions were small with barely any calories. Ekam deleted comments that addressed this. Her trainer should not be trusted as no trainer would encourage their clients to eat so little
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    • she claims she worked at clubs and saved hard to build her success. In her most recent post when buying her Chanel bag, she claimed her first bag was £9 from primark which she didn’t buy straight away as it was expensive. She positions herself as someone coming from a low socioeconomic background who built her success. In fact, one time in her stories, she claimed her, her dad and brother used to be squatters which means they were living illegally in a house/building that wasn’t theirs and they weren’t paying rent. She says her brother slept on the floor whilst her and her dad slept on a bed (a recording of her saying this is in the threads). Despite saying this, it is clear that this isn’t the case and they were always a well off family. On closer inspection of her dads background he went Harvard and claims to have worked in the City as a leading IT Professional for over 10 years, primarily focused on the Trading Floors of world leading merchant banks. Not only that but they had a family holiday home growing up. In this article she even say got her fashion intern in her teens through a client at her dads restaurant Eriki. Clearly Erim is not from a poor disadvantaged background and branding herself as such is not ok. It’s clear with the help of her business savvy father she done well and there is nothing wrong with that but making it out as if you come from this desperate background and worked at bars to make a success of yourself is distasteful. Imagine being her dad, providing everything and more for your daughter, but 20 years later she is online telling all her followers that they squatted and that he didn’t help with her business. She loves to make out that all the odds were stacked against her.
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    • claims she never had a Depop yet we found her employers Depop who sells Erims PR products such as pandora (even though she’s Pandora’s ambassador) for full price. This is why Erim never takes the tags out of her clothes. She receives PR and will then sell it on for full price under her employers catfish account. She also sells products that she has promoted and used. She has even sold her perfumes that she recommended in a YouTube video. Ever since this was mentioned in here, she has CONSTANTLY uploaded on her stories that she loves gifting products to her friends and family (never said it before though). She also constantly changes the Depop username so we don’t find it. The name currently is jas_smiles but watch how it will be changed soon after she reads this 😂😂 (update- it’s been changed). Why doesn’t she ask to be taken off the PR list and why does she promote products that she will sell after? For someone who flexes her "7 figure business", it's odd that she has to sell belongings online for a quick buck
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    • she claims her life is so busy and chaotic that she is burnt out and once even said it feels like she ‘goes to war’. Experiencing being burnt out is a serious issue that can cause anxiety, depression etc, which she doesn’t understand. She always says she suffers from being burnt out but she shouldn’t use terms like that lightly. Must be a hard reading this thread all day and giving your employees iced coffee as a return for their hard work. She also claims she has some severe anxiety but I doubt she has been diagnosed with it, again she is just using serious disorders lightly
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    • she goes on and on about how trolling affects her negatively yet willingly comes on this site and reads about herself. She recently said on her story that people should block what they see on social media so it doesn’t make them feel negative. Why not listen to your own advice??

    • she brags about being fired three times (don’t know why) and how she owns a business that switches from 6-7 figures everyday (sis can’t keep count). She also loves to say she has made a million pounds from her business. Sis, revenue and profit is not the same thing
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    https://twitter.com/intent/tweet?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1457753641218154513%7Ctwgr%5E%7Ctwcon%5Es1_&ref_url=&in_reply_to=1457753641218154513- tweet of her claiming to have made a million. Even if it is revenue, why is she acting like it’s profit?

    • speculation that she’s had some fillers or surgery. Her lips are weirdly shaped and her hairline looks lasered. She has admitted that her teeth are fake (composite bonding) and eyebrows are micro bladed
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    •If you search ByErim Ltd on Endole (link or see photo), you'll see that Erim is listed in most of her father's businesses. She's been/is director of so many of his businesses (she's been involved with 7 different companies, all run by her father, receipts in photos and here). She is in no way self-made and has indeed received tons of help, advice and opportunities from her father.

    • she thinks everyone who says something negative is a troll. She is a fan of us 😂, she always indirectly mentions us in her stories. The latest thing she wrote was ‘imagine writing about someone online and your family finding out, that’s so embarrassing’. Sis, you being exposed on here countless times is way more embarrassing. She blames the south asian community for being toxic yet many of us support other girls. Shes the toxic one

    • she loves to make out shes a CEO boss bitch with HR when its just her self employed admin assistant who she charades as whatever job role suits her at the time. If she had 'HR'. she would know they dont interview. Its part of a line managers or recruiting managers job
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    • A follower of hers spent ages customising personalised gifts for erim and erim instead used these gifts to put in her giveaway WITHOUT promoting the company who made it. When this was addressed in these threads, she then promoted the company and says the gifts were made for the giveaway but then changes her story and says that she asked if it can be included in the giveaway. Just admit you wasnt going to promote the follower who made it and only did because you was called out
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    • she claims to use the butterfly filter because she wants to be authentic yet she facetunes her IG pictures and uses filters on tiktok that add makeup, change the size of your nose and lips etc. Make it make sense. Why cant she just say 'hey I like to use the filter because I dont feel as confident without makeup' instead of going off on a rant and bringing eurocentric beauty standards (which she ironically adheres). Also, yes we all know that screenshot of the tiktok looks so dodgy, sis knows what shes doing.
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    • she is desperate to be in selfridges but doesn’t understand that they won’t accept a business who constantly has to change employees and deletes bad reviews. It’s been two years and if byerim is a ‘7 figure business’ like she claims then surely it can’t be rejected this much. Other smaller brands have managed to be in Selfridges so it’s clear she’s just not a strong businesswoman (a good business woman would understand that your business will never be perfect for everyone and will receive some criticism which you have to learn from). Not only that but the product itself isn’t luxury. Basic ingredients, cheap sticker and pump barely works.

    •she claims she never wanted to be an influencer yet begged to be verified from day one. There’s a tweet of her begging to be verified because ‘there’s so many fake accounts of her’. She made a big deal about being verified and would even make sure she’s in news articles like Daily Mail to increase her chances. We don’t know why she treats being verified the same as having an Oscar
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    • her engagement has gone down massively and her business is slowly dying since these threads became popular in the beginning of the year. There’s speculation that she now buys her followers (but sis is stingy so who knows 😂)

    • she dm'ed someone asking them to make graphics for her for free and she will shout them out on instagram in return. they declined and responded with their rates and she went off on them saying they are lucky to be considered for work for her.

    • claims to hate photoshop yet all her pictures are Facetuned and she poses in angles that gives the false illusion that she has an hourglass
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    • the fact she makes her friends and employees sign ndas before working with her is a MASSIVE red flag. How can you, knowingly, treat people that badly that you have to have a contract so you know they won’t expose you after?

    • apparently she wasn’t loyal to her ex and would boast about the guys in her dms. Also one of Erims ex friend said that she would go on holidays with guys who were taken and then be like- ‘why is his girlfriend jealous??

    • she called herself a celebrity at her dads restaurant when she was a smaller account. She also acted like a celebrity by unfollowing everyone on her main account and only following byerim. She lost followers after this so then stopped doing that and refollowed everyone. So embarrassing 😂

    • she doesn’t like to be in the presence of alcohol and got annoyed when a company sent her alcohol in PR but then she goes clubbing? Make it make sense

    • she’s doing random psychology videos pretending she’s a therapist even though she’s a narcissist. Her latest IGTV she spoke about "regulation" and how her practice is to make sure she's properly fed and slept well before anything else even though her everyday stories are always her complaining she never gets sleep and never has time to eat a whole meal and starves all day to stay skinny

    • she promotes an unhealthy relationship with food and body by telling young girls she only eats less than 1000 cals a day and then shows off her 50kg body with a 23inch waist and complains sis is losing weight and how shes the lightest ever
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    • she hates animals and her dog hates her which is a red flag in itself

    • she has in the past moaned and complained about the collabs items she has recieved from brands on her fb lives and said how ugly they are but then posts pics and stories after about how much she loves them and how pretty they look with a discount code!!

    • pronounce chole & roti like shul-ay & raw-ti 😂

    • whenever she gets so many questions on where her dresses are from, she would never answer or tell people. She would only tag the dress once it’s sold out 😂. In fact, recently she uploaded a picture and in the caption she said she cant tag the dress because it didnt fit. However, she has worn the exact dress in a tiktok when running and for an ad for everything five pounds. You can see it fit her well and we know where it’s from. She just lied for no reason and now the post has been deleted
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    • in her zooms, there were only about 40 people at the beginning and 20 people at the end. and i got the details immediately after signing up, there was no waiting for the selection period. she tries to make it seems like hundreds or thousands sign up for her zoom and she only picks 100 to be on the call but she doesn't even get 100 sign ups. her zoom calls are always so low in participants and it doesn't feel like bonding or "sisterhood" at all. she basically makes it a q&a about herself and when others are talking, she's zoning out and not paying attention anymore. She just goes on her phone whilst other people are talking.

    • Sis had to ask a ‘friend’ to store 5 boxes in their living room because her dad wouldn't let her keep it in his penthouse apartment with all that empty space. She keeps saying how her dad wouldn't work alongside her until she could prove it like it's something to brag about an unsupportive parent.....listen sis we all know he's been financing it from the start so stop with the bs. Not only that but she flexes that that her dad didn’t support her. can you imagine slagging your single parent off. He just let you live in his apartment rent free, bought you a car, supported you while you couldn’t get a 9-5 job, acted as a guarantor for her apartment now and supported her through uni. Notice how she doesn’t advise her sisters about student finance/loans and how to get on the property ladder, save money etc renting because she doesn’t have a clue because her dad supported her which allowed her to be in the fortunate position to start a business. The only advice she can give is how to shop at Tesco’s
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    • Apparently Erim was turned down for a PLT (pretty little thing) contract but was sent some free stuff for trial so she went to walk around london with her PLT shopping bag so people can talk about her and speculate since there is no PLphysical store hahaha

    •thinks she will be on forbes one day when no one on forbes says cringy shit like her. They dont think about 'getting into forbes' as a goal, they just focus on their work
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    •back in like 2019-2020 she would heavily use her erims sisterhood group to generate comments, likes, reviews. she would have these live chats with face mask on and ask the girls if they can comment on her pics with collabs. she would even specify exactly what to say "sis, say that you love the diversity and seeing a desi girl". Even in her zoom calls that she would have, she would always ask people to leave reviews on trustpilot. this one time, a guy brought up about what is happening in punjab, the protests and the farmers. and she quickly texted her employee (who was controlling the zoom activities). and that girl cut the guy off and said "i'm so sorry to cut you off but we've got a message/question sent to me directly" so basically erim and team lies about being supportive to punjab and its causes. they did all of this on a live zoom call so their facial and body movement showed exactly what they were doing. Also her dad was in these sisterhood groups

    • she says she has been working out since age of 14 but when she was asked in the past what her workout routine was, she used to claim she barely works out and eats crap

    •she has barely any support from other south asian influencers as they can see how fake she is. Even Kaushal has unfollowed her

    •she is so attention seeking. I dont need to explain how, these pictures explain it all:
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    •We have strong reasons to believe that she sends messages to herself on Insta, claiming that they are from followers, relatives and adoring fans. This is because all the messages use the same language, sentence structure and grammar as erim does. The messages are also not realistic like this one:
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    • speculation that she is lying about her ethnic background and some believe her mum was Muslim (nothing wrong with that)
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    • this story is erim talking about people not knowing what hard work is anymore and then proceeding to emphasise the fact that she was working at 14. First of all, we shouldn’t be trying to normalise working at 14 erim - 14 is still a child. Secondly, not everyone has the same definition of hard work or success. Some people value things other than a career in life and have a job purely to make a living and that’s absolutely ok. But it’s just rich coming from someone that doesn’t really appear to be working any harder than the next person. Most people these days are working bloody hard, especially as prices in every aspect of our lives are sky rocketing. A very tone deaf thing to say considering in this climate, people are literally skipping meals in order to get by. But there’s nothing hard work can’t achieve 👍🏽 Not everyone is afforded the same opportunities either. It’s not as black and white as this.
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    • she made out she was invited to the richlist group race weekend but she only got normal grandstand tickets to the grand prix and blagged her way into the richlist party with no invitation. They would not invite someone like her, they only invite wealthy businessman and eye candy but even that comes at a hefty price. Bally, his wife and the richlist group IG dont even follow erim
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    • she is jealous of other peoples success. For example, she says people called her a ‘rose that grew from concrete’ but no one did, she just copied that from neelam kaurs bio two days after neelam was announced in the top 100 inspirational Sikhs under 30 list
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    •she once recorded herself FaceTiming her friends (employees) and you can hear them bitching about another girl who was verified on Instagram before Erim and Erim was laughing whilst they said ‘how is she verified, not you’. This recording is in the threads. What happened to supporting other girls??

    • she thinks she receives special treatment from people. She would say shout out those who gave her water in the club since shes the only one who doesnt drink alcohol or would shout out terminal 2 staff for looking after her. Sis has been to the airport twice this year and thinks shes on a first name basis with the staff.
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    • No comment
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    • when will she act her age? She is nearly 30 and still uses the most cringe captions and always puts her middle finger up. I don't know any 30 year old sticking their middle finger up like that. Defo high school vibes! What a good way to represent you and your “luxury” brand
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