Please read the other parts of the Wiki as it does not all fit on one page!
Click here for Part 1
Click here for Part 2
Click here for Part 3
IMPORTANT
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file complaint here (there's no time limit). We know many people’s honest reviews of her products get deleted on Trust Pilot, so they come here to share their experiences. If you don’t report her, she will continue to sell these products and endanger more people’s health.
Erim and Tanvi beef
Erim has caused beef with another South Asian influencer, are we surprised?
Her name is Tanvi Shah and she is known on Instagram.
It all started in May 2024 when Erim made a "viral" (her words, not mine) TikTok sound that said "I'm looking for a girl with long hair, low iron, brown eyes, attitude"
A few weeks after, Tanvi was making a TikTok vlog where she was cooking for her mother in law. In the vlog, she briefly stated her skills lie in "being a brown girl with an attitude and iron deficiency."
Then, Erim's team sends Tanvi an email stating that Tanvi has made remarks about Erim and is attacking Erim (even though loads of brown girls say they have iron deficiency, Erim did not make this up).
Since then, Tanvi made further tiktoks explaining how an influencer is attacking her over the small comment she made about being a brown girl with atittude and iron deficiency. Many people guessed this was Erim and Erim's assistant Zainab commented to defend Erim.
Erim then started to email brands that Tanvi worked with to warn them about Tanvi (even though Tanvi did not do anything) and Erim tried to ruin her business. Tanvi then got lawyers involved but eventually dropped it after her lawyers informed her that it is not worth it.
While this was happening, a fake account called "Jasmine Shoker" came to defend Erim and bully Tanvi. But, we strongly believe this was Erim's fake account, showing how much of a bully she is.
Firstly, "Jasmine" has 1 follower called s7ssl4. According to Companies House, Erim's dad's initials are SSL
S7SSl4 only followers four accounts, including ByErim and "Jasmine"
"Jasmine" alleges to be a page created by a future bride who is rating wedding venues. It is interesting that the only video "Jasmine" has posted is of the same venue Erim collaborated with in Abu Dhabi for an advert last year (Habtoor Polo Grounds). What is even more interesting is that "Jasmine's" video is dated around the same time that Erim was in Abu Dhabi.
The funniest thing is this "Jasmine" girl always praises and defends Erim and left a bad review for Thaari oil (Parv's hair oil) around the same time Erim had beef with Parv
Erim even didn’t go to the elf event because Parv was going and she was scared so she got her “Jasmine” account to ask her where she was, so that she could think of an excuse of why she didn’t attend
Ever since we have exposed Erim for her fake account, she has changed the name of the account to “Jasmine Kaur”
This is so embarrassing and it’s further proof that Erim is a bully offline
Pretending to grow up poor
As you may have figured by now, Erim lies a LOT. As mentioned in the other parts of the Wiki, she constantly lies/exaggerates about how she grew up poor for sympathy and sales.
This is because she is trying to appeal to her audience by saying “hey here’s my struggle growing up in single parent household - give me pity”. Her stories include how her dad took her to the barbers instead of the hairdressers because he did not know about hairdressers. Or another story is how they had no food in the fridge so they always ate out (even though eating out would be more expensive).
But I don’t think she realises the normal struggles in a single-parent household are not having enough money for school trips/ food usually parents actually CANT afford a hair cut and do it themselves (esp for girls). People who are genuinely growing up in poverty and have no food in their fridge, their alternative is either food banks or just simply not eating... going out to eat is not an option for them! This is what happens when an extremely privileged individual attempts to get sympathy/appear relatable, they end up saying things that make zero sense because they don’t know what struggle is. People like Erim - who were born into affluence, have a supportive family and a father who stepped in to fill the roles of both parents - insist on glamourising things like struggle, poverty, and a hard life, when she has no idea what it's like.
We will never ever understand why idiots like her think it's "cool" to live a life of struggle and strife. It's not fun, or nice, or got any glamour attached to it. It leaves scars that you have to deal with as an adult. To struggle and be poor is not something anyone should be normalising or saying is "cool." Only people who've never lived or been on the brink or edges of society say things like this. Those who grew up in those horrible circumstances never glamourise it. They end up either working hard to get out of it or are unable to get out of it. She's a tone deaf, disgusting, and idiotic child who's out of touch with reality. There is nothing wrong with growing up in comfort, being provided for, and bathed in love. There are millions of people who would give anything for that. Instead she just spits on it and her entire family in the process
You can also tell her struggles are all fake. Did she not go hairdressers before her mum died? Why wouldn’t her dad take her there? One minute she says she had clippers used on her hair when she was younger than next minute she says shes never had them near her hair. It is hard to believe a man who opened a successful restaurant in London and a property abroad could not locate a hairdressers. There’s people out there who’ve had real struggles in single-parent families and here’s Erim taking the piss pretending to be traumatised from a trimmer….
Moreover, she claims she worked at clubs and saved hard to build her success. In a post when buying her Chanel bag, she claimed her first bag was £9 from Primark which she didn’t buy straight away as it was expensive. She positions herself as someone coming from a low socioeconomic background who built her success. As mentioned before, she claims that her dad and her brother used to be squatters which means they were living illegally in a house/building that wasn’t theirs and they weren’t paying rent. She says that her brother slept on the floor whilst she and her dad slept on a bed.
Click here and scroll to post #182 to see this
Despite saying this, it is clear that this isn’t the case and they were always a well-off family. On closer inspection of her dad's background, he went to Harvard and claims to have worked in the City as a leading IT Professional for over 10 years, primarily focused on the Trading Floors of world-leading merchant banks. Not only that but they had a family holiday home growing up.
In this article, she even says she got her fashion internship in her teens through a client at her dad's restaurant Eriki. Clearly, Erim is not from a poor disadvantaged background and branding herself as such is not okay. With the help of her business-savvy father, she has done well, and there is nothing wrong with that. But making it out as if you come from this desperate background and worked at bars to make a success of yourself is distasteful. Imagine being her dad, providing everything and more for your daughter, but 20 years later she is online telling all her followers that they squatted and that he didn’t help with her business. She loves to make out that all the odds were stacked against her.
This is why her ex-employee Harneet has hinted that Erim has lied about her past. Erim did not have a poor upbringing like she insists
I feel the need to reiterate, contradicting and weird discrepancies in her narrative. So, her dad failed to feed them home cooked meals because he couldn’t afford it but they could afford take away everyday, her dad failed to take her to the hairdresser but a barbers for a “trimmer” cut, her dad couldn’t provide shelter but brought property abroad / property in the uk as an investor but they squatted for a time because they couldn’t afford a place to live, her dad brought her tights but didn’t know to buy new tights when there were holes in them - not because they couldn’t afford it (her emphasis btw) but because they didn’t know they couldn’t have holes in tights, she had/has no female role models but her and her gran seemingly came up with her hair oil when she was young because she’d oil her hair (remember erim), and she has her godmother who she said she’s saw weekly since she was a teen… But anyone remember, she wasn’t allowed to work until she was 18 but was getting the bus to her job at 16 and then her first job was at a club being a bottle girl ?? NOTHING makes sense with this absolute narc nutter
So in short, her dad couldn’t afford anything but now she’s emphasising they could afford new tights, but then he couldn’t afford food or shelter. which one is it erim ???? you really can’t cosplay struggle when you’ve been brought up in affluence stupid girl, the discrepancies are MAD
When she said shopkeepers have "easy" jobs
She constantly shows herself to be tone-deaf, ignorant, uneducated and devoid of empathy.
She said in her Insta story that being a shopkeeper looks like an “easy job” because “they don’t have to continue stocking shelves when they get home” and they are “living their best lives”-
Scroll to Post #877 to see this recording. She was comparing this to her influencer job where she has to work 24/7.
She said this after watching the show Superstore and seeing that the shopkeepers have “easyyyy lives on there.” Of course their life is 'easy' - they're actors; not real supermarket workers. Obviously working retail is not how it’s like in TV shows made for entertainment purposes. She’s so dumb and so out of touch with the world.
This privileged girl really said that people who work at supermarkets on minimum wage on the bread line, who are struggling with high energy costs, inflation, crippling debt, and often single-parent families, have “eassyyyy” jobs compared to her job as an “influencer” prancing around on different balconies in cheap ass Primark outfits all day. This is proof she is a liar because someone who has experienced raw struggle or “squatted” would never say that supermarket workers have easy lives cos they can “clock off.” Who’s gonna tell sis that working in retail is one of the hardest jobs and she would not be able to deal with angry customers, she would probably have a tantrum and think they are trolls
When someone messaged her that what she said was tone-deaf, she BLOCKED them
Her fake elder sister struggles
She now likes to pretend she has elder sister struggles so people relate to her.
But she has one sibling (who I’m guessing looks after himself) and her father does everything for her. He has constantly supported and guided her through her hair oil business. This is yet another TikTok trope she is trying to relate to for clout but she cannot relate to. The struggle of eldest daughters is that they are having to do the parenting of their younger siblings and they are also having to be an adult with their parents. But her father does everything for her, she has said this herself as she has spoke about how she doesn't even know how to pay a bill at her big age and that her dad does it for her. She most certainly does not help parent her brother at all. Erim and her one braincell can't realise how dumb she sounds trying to label herself as all of these trendy tropes to be relatable when she doesn't fit the description at all.
Then she talks about her grandparents, saying she wants to give them a bigger kitchen which is an elder sister duty… but they run successful off-licence shops back in the days and they have money. Why is she making it out like they’re poor and she’s the one providing for them?
Her hair has gone worse after Byerim
As mentioned in the other parts of the Wiki, her hair was a lot better before she used Byerim. Her hair was thicker and more full, and it is not visibly more thin and straw like. But the biggest difference is the front of her hairline. Before Byerim, she had a normal parting. But since her haircare brand launched, her part has gone so wide and her scalp is clearly distressed. Look at the before and after below
Before
After
She has also suffered from significant balding at the top of her head, which she attempts to hide. Whenever she looks down, you can see her scalp parting and it can be seen in the back of her head too when it shouldn't be. Healthy hair would not have bald patches at the back and the scalp would not go all the way down to the back of your head.
This is how thin her hair actually is too. Don't be fooled by her lies when she says that her hair only looks thin because it's straightened.
Other
• Harneet (Erim’s ex assistant) has made an TikTok that exposed Erim for some of the things she used to do whilst they worked together. She doesn’t specifically say Erim’s name because she signed an NDA but it’s clear it’s about her.
Scroll to Post #228 to see this
• She studied trichology for a year, dropped out but now claims to have a trichology degree even though she didn’t complete the course. It’s illegal for her to pretend she’s a hair care expert when she is not qualified, please do not listen to her hair advice
• She constantly shows off her dad’s i8 like it’s a super car. She even says kids take pics of it whilst he drives it in Marylebone (where there are lamborginis, ferraris being driven)
• She promotes an unhealthy relationship with food and body by telling young girls she only eats less than 1000 cals a day and then shows off her 50kg body with a 23inch waist and complains sis is losing weight and how shes the lightest ever. 23 inch at nearly 30 is not the flex you think it is erim. Your waist is small but at what cost?? Your hair is dry, brittle and damaged
• She uploads stories with her dad's shoes or arm in the background to insinuate that she has a boyfriend or is out with a man. Then, she will make a big deal when people ask if she has a boyfriend and she will be like “omg it was my dad not my man”. She is such an attention-seeker, why would anyone purposely want people to think their dad is their man?? If you want your relationship status to be private, why mention it in the first place too?
• She thinks everyone who says something negative is a troll. She is a fan of us, she always indirectly but very passive aggressively talks about us in her stories. She calls us embarrassing. Sis, you being exposed on here countless times is way more embarrassing. She blames the South Asian community for being toxic yet many of us support other girls. She is the toxic one
• Shall I buy Rolex? Shall I buy Chanel bag? Shall I buy these designer shoes? Shall I buy this LV bag? She does this all the time to show off she has money to spend (which she probably doesn’t)
• All of her followers are bots. Yet she makes reels on how to spot influencers who buy followers and makes posts on how buying followers is fraud. She is clearly projecting because she’s the one that buys bots. She just doesn’t want her audience to suspect anything when her amount of followers suddenly grows. Her manipulation is so obvious
• She moved her business HQ to Dubai and has claimed residency there to evade scrutiny over her business's real turnover, profit, potentially tax, and product regulations:
• She sticks her bum out to make it seem like she’s got an ass. No one stands like this or gets out of a car like this
• She’s trying to appeal to men again. No one tucks their hair in their bra strap
• She tipped her hotel cleaner in New York with press on nails. Firstly, you are supposed to tip cleaners actual money and not nails that aren’t practical for their job. Secondly, it’s pointless showing off that you gift people things if all the gifts are freebies. If you’re just giving freebies, you have put no effort in your gifts. Lastly, it is so disrespectful to give cheap nails as a tip for a gifted hotel trip you didn’t even pay for. Tipping in America is such a big thing
• EVERY SINGLE TIME she is exposed for doing something controversial, she does a Q&A and asks herself a question about rumours to make it seem like it’s all rumours and none of it is true. She makes out that she’s too classy to get involved yet she secretly is obsessed and will try get people to lose their jobs e.g. Parv and Tanvi
• One minute she hates shooting, the next she loves it. She can’t remember her own lies
• She copies Kim Mann and Parv’s personality;
despite throwing shade at Kim, ruining Parv’s event with Primark and openly bullying her over the course of 10-weeks on social media.
• We’ve called her out being a loner and someone who’s unable to build and maintain friendships.
She passive aggressively responded to us with these lol.
Report Erim
Here are all the ads/brands Erim works for in case you’d like to report her to any of them (since she thinks it’s okay to report influencers or influencers mums and ruin their jobs)
Paid ads:
Abercrombie
Armani beauty
Aroma therapy
Babyliss
Beautifect box
Carat London
Club London
Estée Lauder
Everything 5 pounds
House of Indya
Kaiiathelabel
Kiss products uk
Lumene beauty
Nudestix
NYX cosmetics
OPI nails
Purfume box
Rimmel london
River island
SHEIN
Sky tv
Sunna musk
The skin app
U7 jewelry
Gifted items /experiences from:
Charlotte tilbury
Color wow uk
Fashion nova
House of cb
Juicy couture
Kiane.pret
Pandora
Public desire
Samsara
Shop cider
Space NK
Official selfridges
Fenty hair
Hello fresh
