I have been ignoring this thread for a while now but I’ve been tipped off by a close friend and it’s gone far enough now I can’t believe what I’m reading in this so much hate and overall jealousy! I will not be deactivating my account and I won’t stop posting if you don’t like it don’t look at my profile! I came on holiday with my family for a break not to be trolled for posting pics of my family
Maybe consider clarifying the purpose of your Instagram account? Part of the reason for the criticism is the volume/frequency of your posting; if you are doing this as part of how you make a living then be honest about it. You may find that people are less shocked and negative about your approach if you are clear about the purpose. It is evident that your account has gone beyond purely a family blog for hobby purposes; you need to set this straight.
Also you need to be open to criticism with such a large social media following; people are different we all have different likes and dislikes, it would be impossible to please everyone and the world would be boring if we were all the same, variety is the spice of life. You would gain more credit by addressing and putting your views forward to the negative comments rather than blatantly deleting them.
In regard to the child protection comments you really should take these onboard; the internet and the world is a dangerous place, why put your children at undue risk? You can’t possibly know all of your followers, you need to be cautious.
Finally with so many followers and apparent endorsements you should also try to use the correct English language and grammar, your account is fairly high profile it is generating a return for you on some form that’s evident, surely you owe it to your followers and brands to communicate clearly and correctly.
Think about this a Social Media Manager for a local council could be managing an account a similar size to yours; they will have language and brand guidelines they need to follow and will probably address a high ratio of negative comments, it goes with the territory of social media management. You have grown your account, now grow and develop your skills with it.
I hope this helps you.