This place has opened my eyes, so thank you all. Lockdown did me a favour - so much time that we don't normally have to read and think!
After a few weeks of unfollowing SH and Hirons, I don't give them clicks and won't be following any other skincare or beauty 'experts'. It feels like a detox - I'm sick of being sold to, lied to and patronised, and I won't be convinced that some expensive gadget or serum will change my life, or make any material difference to my happiness. No shade to anyone that wants to buy into the beauty market, but I'm done. I've got my cleanser, moisturiser and spf, and as long as they keep my skin comfortable, I'll stick with them.
I'm finished being a punter and having my femininity being covertly criticised to erode my self esteem and get me to part from my wages.
The threads here, Hinch especially, really bring into stark contrast what a crock of tit we're sold as women. People are desperate for connection and approval, to be part of an army or hashtag, becuase modern capitalism is so isolating and alienating. These people, their agents and marketers exploit loneliness and self doubt for money, status and fame.
I didn't start meaning to turn this into a rant, but I want to thank everyone who has repeatedly pointed out the difference between what these influencers want us to read and accept unquestioningly and the money, inconsistencies, nastiness and toxicity behind it.