Well if you believe what they all say, it's "a very small commission", or "pennies". Yeah right.
This makes my blood boil. Erica Davies says it and she has a large, engaged following. It is absolutely NOT a small commission.
But even for Becky, who has a smaller disengaged following, it is lucrative commission for almost no effort.
Becks affiliate links the stove fan. It’s literally a quick photo with an affiliate link to embed a cookie on her follower’s device which tracks her commission.
The fan is £23.79. (I clicked the link because I don’t shop at Amazon!)
Amazon pays up to 12% affiliate commission.
But it looks like on homewares Amazon pays 7/8%. We’ll use 7%.
7% of £23.79 = £1.6653
Becky has 93500 followers. 0.5% of her followers is 467.5 people. If those people all purchase a fan…
467.5 x £1.6653 = £788.53
Becks makes £788.53 commission on a lazy photo posted on stories.
Some retailers will pay commission on every purchase you make. So Becky is counting on you doing some Christmas shopping at the same time you buy the fan - maybe an Xbox and TV for the kiddies £££££. Other retailers keep the cookie active for up to six weeks - so Becks would earn affiliate commission right up to the Boxing Day sales.
But my understanding is Amazon has really tightened up its affiliate program and the cookie window is only until the first purchase has been made or twenty four hours, whichever comes first.
Amazon is advertising the Ooni pizza maker on the same page as the fan. It’s £299. Here’s the figures with a more expensive item purchased by fewer followers:
7% of £299 = £20.93
0.25% of 93500 followers = 233.75 people
233.75 x £20.93 = £4892.39
Erica Davies frequently links expensive clothes and shoes, plus the commission on those items is 12%. Becky links expensive items like prams and carseats.
It’s not ‘pennies’, and even if they are paying tax on affiliate commission (and who knows with influencers), it’s still lucrative income for low effort.