Going into a candle and wax melt business at this time is not a good idea. So many brands were created in covid and then dropped. But a lot of the ones created in covid were by chancers and people that didn't know what they were doing. (e.g. didn't know about clp) For some reason, everyone decided they wanted to make their own business and wax melt/candles were the most popular forte. Of course, most of covid wax melt businesses don't exist anymore, because people realised it wasn't easy to make good products, stand out from the rest, offer something different nor was it a fast money maker that people expected. It required effort and hard work. People thought it would be a piece of piss and they'd rake it in. They quickly learnt differently.
It hurt the community as a whole, because a lot of the newbies products were not good. It changed the pricing that people who've been in business for years could charge as the covid sellers were selling them for what must have been a loss. Not many people were going to pay 3.25 for 50g of wax, when other people are offering 1.50. Even though 1.50 product was trash. But people wanted to support new business and got burnt. Some people even had the whole "they've taken my money and haven't sent me anything." palaver.
I've also seen a lot of businesses that were going for years close their doors over the past two years, because it's no longer workable. And these had brilliant products with decent fanbase and repeat customers. It's just with the cost of living and inflation, there just isn't £££ to spend on frivolous wax melts anymore. I love wax melts, but I don't need them to live. Even a company that I love who've had over 30000 orders are closing their doors at the end of the years, which is really sad. They've been in business for 5+ years. And now it's coming to an end.
So the wax melts and candles business is going through a lot atm. Not many business are surviving. Some of them are only surviving because a full wage is coming into the household from someone else. And more will close. It isn't getting any cheaper to live is it, so no fun money to play with.
Not that I expect Mik to know any of this, because she won't have done the research. But it is really not a good time to start a business.
I wonder how much money Mik has spent, I know quite a few people order oils from different suppliers to test out. Then you've got to test your wax and formula. But Mik won't have done that. Mik botched it. You can tell because she's already destroyed her kitchen with concrete. And concrete should've never been an option as it's heavy. I know some people keep their wax melts small so it can fit in your letterbox, which makes postage quite cheap.
Bloody concrete! I'm still in shock that no one said "No. That is not a good idea." And mixing it in your house and garden despite knowing nothing about how to handle it and protect yourself/your stuff.