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Morning Mimosa

Active member
I've just been catching up on the parody account over there. Some of it is properly funny, but equally amusing is the disdain and irreverence being shown towards the self important FMs. It just shows how little power they have out in the wider world.

This exchange had me cackling like a demented grandma. :ROFLMAO:


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LadyGarden

VIP Member
I love the way Parody Jack is capitalising on this. Followers are up around 70 since Real Jack set the flying monkeys round the block.

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jenny2603

VIP Member
Screenshot 2022-10-03 10.53.28.png


I'd like to nominate 'more flounces than an 80s wedding dress' as a new thread title or at least suggest we steal it and sprinkle it around like pobp. Thanks to this fine squig for coming up with it.
 
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Tin Can Crook

Chatty Member
Maybe the parody Jack twitter account sent her over the edge and made her reactivate.
Screenshot_20221003_065603.jpg

Probably when they wrote this edible recipe.
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(Just kidding, I knew she couldn't resist the Lee Anderson discourse)
 
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Nottonightbabe

VIP Member
Oh definitely, and at least this one's not promising anything in return. An honourable scammer :unsure:
Can you mention who the account is? If they have over 16k followers now, so large account then its ok to mention them. I'm nosy is all 😂.

I think this squig is a wee bit confused still...

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jenny2603

VIP Member
Old Lag 1: What you in for, mate?
Old Lag 2: Got a 10 stretch for running a Jack Monroe parody account on Twitter.

Screenshot 2022-10-03 13.44.30.png
 
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LadyGarden

VIP Member
Je suis 💀

Thank you for this chaos, Jack. If I was a total idiot I'd pop something in your tip jar for the entertainment today.

First squig is (obviously) one of her slop-botherers.


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That Parody Account needs to get out of Slopbot's niche. He's been satirising her for nearly two years and now this account's going to come along and STEAL our LIFE'S WORK. Our non-denominational lawyer has been informed. Warned!
 
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Hi ninnies - full Patreon update below. Sorry this is so LONG.

The top line summary for October 2022 payday is that she opened with 700 subscribers following a ~24 hour period of losses. Assuming our minimum revenue of £3.50 ps and highest possible platform fees of 12% this would be a min payment of £2,156 sent directly to Jack Monroe and away from charitable causes. I can’t say enough how much I think we’re underestimating her revenue with that minimum payment tbh.

She lost a total of 77 subscribers across the month of September 2022, and realised on October 2022's payday. This combined with +22 subscribers gained throughout September nets off at a loss of 55, or -7.3%. This is the highest level of churn we've seen since our records began, with the next highest at -4.4% pre-Nigella promo (occurring in June, August, and October 2021). We are in a CoL crisis so this high level of cancellation will likely somewhat be attributable to the wider economy, but fingers crossed the increased media scrutiny is impacting her scamming donations for personal gain.

Now for the longer form content that walks u through this project if you're interested, it is largely recycled from last month, but includes tracking going back to Feb 2021.
Methodology

We have a script that captures Jack's Patreon follower count every 10 minutes and saves a timestamp & that subscriber count to a database that lives on my server. This project started Feb 2021, but since then Graphtreon (link: https://graphtreon.com/creator/jackmonroe) has come on the scene, and gives us data to daily grain. I was relieved when comparing our vs their data that it reconciles so this approach works which is gr8 news/a huge relief.

The next stage is just to export this dataset to Excel and do some basic manipulation. So everything underneath 'Subscriber Movements' (header in pink) is known fact and verifiable to an independent source (Graphtreon). Unfortunately Jack hides her Patreon revenue figure so everything underneath 'Patreon Payday' is an estimate of how much she could hypothetically earn with such a subscriber base, using a number of reasoned assumptions. Detail of which is below:

Patreon Payday aka Mithering about FA

Firstly for clarification - "est rev @ £3.50ps" means the estimated revenue when we assume that 100% of subscribers are paying £3.50, we then deduct the worst case scenario of 12% platform fees* to give these net revenue figures.

There is absolutely no way for us to get more detail on the type of subscribers joining or who have been with Jack since she started her Patreon in April 2017, so there will always be a degree of uncertainty re: monthly takings. In detail:
  • We don't truly know the % of platform fees Jack is paying.
  • There is no way of capturing the split in her subscriber base between annual vs monthly subscriptions, so some months she may take home significantly more but this should net off across a 12 month period.
  • On the above - annuals are actually discounted at 15% so we run the risk of over reporting revenue across a 12 month period.
  • Jack repeatedly and publicly claims that over half her subscribers are only paying £1 despite a) this being a significantly harder checkout journey with ~30 clicks versus ~5** b) this being advised against by Patreon themselves due to their fee structure.
  • There is the option for custom subscriptions, and these default at £5, which is 43% higher than her minimum of £3.50
So to conclude - these revenue figures really are an estimate with a bit of give/take to what they could be. But considering the only people we see speak publicly of subscribing (whether it's on her Patreon comments page or Twitter) are subscribing to the more expensive physical rewards yielding tiers (£7, £10, £24 - heaven forbid lol) that it's improbable to me that her average per subscriber figure is just £3.50.

*When this tracker first began in Feb-21there was very little documentation on Platform fees available either in Patreon's documentation or online, I believe I took the highest rate found on a press release related to a round of investments/their valuation? Since then I believe documentation has been improved but we've stuck with the 12% fee for consistency. I'm not sure if this is something we should review, if anyone is super up on this please reply with the fee structure and I'll restate these net revenue figures. Sorry I don't have time to dig into this myself.
** Whoever calculated this please share exact numbers and I can credit you in this write up, again sorry I didn't dig into this myself.


Results & how to interpret them

Firstly a disclaimer - I've changed the table slightly so you may notice losses have moved down a row. Detail on this in the writing below, but anyway:

image.png


Nonsensically we'll start with the 'Subscriber Movements' side, headed in pink

Using October 2022 as an example - she opened the month with 700 subscribers and was paid for such, with an estimated minimum revenue of £2.2k. We saw 77 subscribers leave (under losses) and 22 join (under gains), this nets at -55 subscribers or -7.3% month on month (MoM%).

Revenue is calculated as: (opening subscriber count * estimated per subscriber revenue) * 0.88. So this is net of her platform fees, but obviously not taxes - not that I imagine she bothers herself with such endeavours.

Playing around with per subscriber (ps) scenarios.

Conscious of our mithering, I'd like to highlight just how much of an understatement our estimated revenue is likely to be. The following table maps out what % of her subscriber base would need to be on each tier to create the average per subscriber scenarios we use in our 'Patreon Payday' section:

image.png


In writing:
  • The assumption of an average of £3.50 per subscriber is possible with 100% of subscribers opting into her lowest pre-fabricated, marketed on the landing page ATL (above the line, e.g. you don't need to scroll or click to expand on the page), tier.
  • An average of £5.00 ps is possible with a near 50/50 split in her subscriber base to the two lowest tiers.
  • The £10.00 ps is a reach just playing amongst the 4 lowest tiers (<=£12 pcm) but is still feasible with this combo weighted towards the £12.00 tier. Please notice the more expensive £24.00 & £44.00 pcm tiers have not at all been considered: we are by no means reaching with our estimates.
Next steps

Jack continues to discredit any attempts to estimate her monthly Patreon revenue but has yet to click the button to show her earnings on Patreon, as recommended by the platform itself. Please empower your donors to make decisions that are right by them & their families as the economy continues to go to shit.

Oot (won’t let me tag u sorry!!) has flagged that there's another number available in platform (amazingly! ty for intel) so I'm gonna take a look at setting another script up that monitors that too, time permitting.
 
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MoistenedGussets

Chatty Member
It's also because they'd all have to go back and retcon their history with her. The media made her into what she is today, it would be a massive embarrassment to so many people if they had to admit to platforming her and being taken in by her.

View attachment 1622265

"It is one of the most moving and vivid accounts of the reality of modern poverty."
Bollocks.
It was a middle class woman's palatable interpretation of poverty.

Watch any of the channel 5 or 4 shows featuring poor people. Benefit Street, Benefits By The Sea etc. These shows feature real poor people, but they get dismissed as Scroungers cause they've got a TV and a kid.
Meanwhile Monroe scrounges money at every turn, but she's fine and dandy..

Double standards? Class elitism? Middle class foolishness? Who knows.
People have a narrative and find what fits their views and anything outside of it is uncomfortable and has to be diminished.

(That was a bit of a rant, but I'm not sorry..)
 
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