I'm not sure about here but in the UK the average dress size is a size 16. Id say it is similar here. Imagine launching a product that, from the outset, excludes half of a population. (Given it's an accepted norm it's not surprising that people accept this discrimination toward fat people.) But, imagine preaching about body positivity, not the self love that influencers confuse with body positivity but, body positivity and then launching merch that goes up to a 16. It's incredulous. But not surprising.