I have read a few other threads. I don’t really follow many of the traditional type of influencers so I don’t know who most people are. And the whole mummy blogger thing has passed me by as I don’t have children. Some of the threads were vicious. Lots of criticism about appearances, what tit parents they are, how boring their feed is. I don’t know why they don’t just stop following the people that annoy them.
I know who Brummy Mummy of 2 is because people I know irl are always commenting on her stuff on Facebook (& wow, they love her). I don’t find her lifestyle aspirational to me at all, so I don’t follow her. It feels like a much easier way to go about things. Also, Lily Pebbles seems to get it in the neck a lot for being boring - just unfollow her! And people getting furious and writing to companies that send her gifts, saying “why didn’t you send it to a nurse?” like she’s somehow getting a present for being her, rather than just as some publicity for the product
I think it’s different when someone is actively grifting and rattling a tip jar at people worse off (& faking black eyes; my god, that photo makes me hoot up a lung) But then again, I would say that, wouldn’t I? No one wants to think they’re the mean girl.