If you look back at her old blogs thoroughly, it's pretty clear that her initial ambition was to get into local politics. There are countless incredibly dull entries covering minor disputes at Southend council meetings. Almost all the posts in the first year are about local Southend dramas (and apologies to Southend Frauen, but
duck me, that is some boring
tit). Even the original name of the blog was Our Southend.
I suspect that Bread & Jam, just like her volunteering and her posting Southend volunteering vacancies throughout summer 2012 and her other charitable endeavours, was an attempt to show her community spirit. The early blogs suggest that she really wanted to be a pillar of the community - she won an award in autumn 2012 for volunteering or giving back or some
tit.
Then when the Sunday People feature happened, she realised that Sad Single Mum Can't Afford Xmas was a better story than Plucky Single Mum Saves Southend From The Tories.
You can see the whiplash in December 2012:
11/12: Jack's circumstances have improved but she continues to spend 10£ a week on food because she's used to it and doesn't need to spend more:
https://web.archive.org/web/2013021...2/12/11/10-a-week-food-shop-shopping-list-etc
23/12: Sunday People starring Sad Jackie Munroe:
https://web.archive.org/web/2013013...oung-mum-turns-off-heating-so-she-can-1502710
29/12: Jack has 2p in the bank:
https://web.archive.org/web/2013011...k.com/2012/12/29/2012-tears-fears-and-cheers/
I think I differ from a lot of you in that I don't believe she set out to be a grifter (I think most of her
crappy money stuff is due to just due to her being incredibly lazy and also quite thick). Instead, she was motivated by fame and recognition. That started out as being locally known within Southend politics, then pivoted post-Sunday People to a bigger stage. You can see her monstrous ego at play as far back as May '12, when she clearly already saw herself as locally famous: