I‘ve read that some ”influencers“ will include typos in their posts on social media, because there’s always someone that will comment to point it out, which then ups their engagement. I think Glossy FB Jack was kind of doing the same. There’s no way she was
that new to make up (speculation and just a hunch your honour), but applying what looks like her entire collection all at once, in a hack-handed way, is guaranteed to get attention and comments.
It‘s true that with the right skills you don’t need the high end brands. A friend of a friend
went on to become a highly successful MUA (we‘re taking international supermodels, music videos, that kind of thing), and his recommended brand was Rimmel. Now this was “84 years ago”, but the point still stands.
Personally I love Barry M, it’s affordable, colourful, cruelty free, and fully VEGAN!
(yikes, sorry for the long post
)