Ok so this is a bit off topic and i never post here but i have a minor theory about grace/her success etc.
I feel like she was super popular when she was a student only because that was more relatable to people - her actual life is so far from normal (generational wealth, family homes worth millions, private boarding school) .
So many rich private school students go to uni and pretend like they are ‘normal’ and relatable, they pretend to be skint and have no money when in reality they will always be supported by their family and have their wealth to fall back on if anything goes wrong!
You can totally see this in grace with her bs about being unable to pay her uni fees and having to write the guides to pay (which is weird to make a point of anyway as most typical uni students get a loan because no one has a spare 9 grand a year).
Now that grace has left uni and can’t use that persona to be relatable people see her for who she actually is which is why i think her success is dwindling!! I used to watch her uni vlogs all the time- I had no clue about her background and just thought she was super hard working and had done well by getting into Oxford, which is deffo the image she portrayed imo. Now with her constant #girlboss insta posts and shit book that helps no one, everyone can see she is someone who few people can relate to or even understand (million pound mansion, no proper job given that she can go gym and get blow drys in the middle of the work day, aspirations to be a billionaire). She’s a capitalist that only cares about profit and her own success. Her TALA products are shitty and break easily. The company is just complete green washing and their fast fashion model of constant launches is far from sustainable. So much of shreddy’s messaging and branding goes against her supposed left wing morals. Advertising in the daily mail and the emphasis on looking snatched or booty goals over feeling strong and healthy is so shocking for someone who self proclaims as a left wing feminist. I think a lot of people are seeing now that she isn’t who she portrayed in her uni vlogs.
I’m so sorry for this ramble and I’m sure none of it made sense but I needed to brain dump. Thanks to anyone who made it to the end of this lmao.