You’re 100% right, I’m totally disgusted by her.
If the whole influencer industry collapses then so be it, it’s built on selling aspirational living. Let’s just see how we can all get by surviving, and so many will deal with loved ones who will have serious struggles. Trotters in bath tubs and jet set Abel can fuck right off.
It’s a good point re industry collapse - it hasn’t been round long enough for anyone to say okay this is the life cycle of an influencer, you’ve got a good 10 years at it then it’s time to retire... but these girls should be seriously thinking about it?
Like if we compare it to modelling / reality TV (its closest relatives I suppose) you see a finite lifespan. There’s always going to be younger people coming up and entering the market, and surely it’s inevitable that brands will start picking them - whether it’s because their fee is less, they’ve got a new USP, they’re just cooler/prettier/funnier/some other shallow reason?! Influencers scale and their market becomes saturated, I refuse to believe if you’re posting 3-4 ads or press bits a week it’s even converting effectively anymore.
Influencing is still very much for the wealthier, if you need the cash to pay your mortgage I think you’re very silly. I know a few smaller influencers (sub 100k followers) and they all work full time roles & use the cash for savings / luxuries / getting married / a house deposit. You can’t build a life around something so fickle - look at what happened to mother of daughters she’s fuuuucked now!