Honestly she has to be struggling financially......
- several white label launches
- lots of promos and ad’s lately
- Parents house sold
- now selling these crappy masks
if she is as well of as she seems/portrays then the increase of ads and the masks wouldn’t even be happening. Just because the company accounts say there’s money doesn’t mean she has any and I’m sure that house comes with a big mortgage.
100%. Each of these new products requires re-investing (some) profit and each comes with it's own level of risk. A friggin' freckle pen? I mean come on. Launched when most of the world is in lockdown "Hold on while I add some fake freckles to go sit in my living room". Coupled with people having less need to purchase tan, false nails + lashes (maybe her better / best selling products) = a bad year for business. A branded mask nearly a year into a global pandemic? Why bother? The parents house is up for sale as So Su By SJ needs cash to top up the reserve account asap.
I don't like to think of any business failing as there will be people impacted by this beyond Su, Dylz and Smokey etc, I do think however people loyal to the So Su brand before now have been put off by this surge in new products and the sheer randomness of them all: self-tan mineral powder, what!? ANOTHER collaboration when you have at least 4 already? A face mask? The freckle pen?!!