100%. Each of these new products requires re-investing (some) profit and each comes with it's own level of risk. A friggin' freckle pen? I mean come on. Launched when most of the world is in lockdown
"Hold on while I add some fake freckles to go sit in my living room". Coupled with people having less need to purchase tan, false nails + lashes (maybe her better / best selling products) = a bad year for business. A branded mask nearly a year into a global pandemic? Why bother? The parents house is up for sale as So Su By SJ needs cash to top up the reserve account asap.I don't like to think of any business failing as there will be people impacted by this beyond Su, Dylz and Smokey etc, I do think however people loyal to the So Su brand before now have been put off by this surge in new products and the sheer randomness of them all: self-tan mineral powder, what!? ANOTHER collaboration when you have at least 4 already? A face mask? The freckle pen?!!
it just comes across as so cheap and lame, and who are the people entering, if I really wanted one I'd rather buy it, scarlet for them!
boots are useles using someone pumped with Botox - ridiculous it would turn me off buying their shite. Someone promoting skincare should have real skin otherwise it’s false advertising as no one at 36 is going to have a line free face without Botox - makes me 