Ignoring that attention seeking tiktok and her huge nipples for a moment, she said her activewear is being launched 28th March, but she's yet to receive her samples so she can do the campaign shoot. She's aiming to do the shoot on the 8th or 9th?
If this is how things normally work with WF no wonder her campaigns are always so last minute, half arsed and rushed. Does this also mean she hasn't yet seen or tried on the final versions? That feels ridiculous to me.
I'm not defending her, she's still choosing to work with them knowing this is what they're like, but it does explain a few things. It also proves how little input Sarah has in the process. She literally just decides what colours she likes from a selection of swatches WF give her. Then she sits back and waits for the final product to arrive, does a quick photoshoot, tells her followers it's her most fave collection ever, watches the money roll in and then never wears it again. Rinse and repeat.
We’ve seen that she is a mega-procrastinator with Sunee and other launches/promotions that she can control, but I do think your assumption that this is a WF issue more-so than a Sarah issue is spot on. They aren’t even trying to squash the angry comments anymore and their authentic engagement has massively tanked. She’s smart to have pulled back on the narrative that she has any kind of control in the process because I think this launch is going to be another clusterfuck and customers will have spent even more money to be disappointed. Recipe for disaster.
This is what happens when you lack the professionalism and draw to hitch your wagon to a more reputable horse, though
Speaking of, if she’s still thirsting for a Nagnata (or w/e) partnership, I hardly think manic videos about big nipples and poor bra support are going to get her far. If she would pick a lane, she’d go so much farther. Instead, her content is a smattering of everything (every aesthetic, personality, aspiration, etc.) that collectively amounts to nothing of value. Like sissy… Be the high class, kind of hot, bougie business mom and get that Nagnata bag. Or slut yourself out, cut out the kiddie content, and hock WFB. Or prance around in your floofy floral dresses and shop for budget decor like a Trad Mom. But good lord, don’t do them all and have the audacity to post every scrap of content on all of your platforms with little to no differentiation for the various demographics and features of each digital space.