I do quite a bit of production work for clients and i’m going to say this is a blank sample and she hasn’t even sourced the covers or GSM or type of paper until now. First step will be choosing these, then it will be a sample full colour print (which i’ll hedge a bet the copy isn’t ready for finished art yet). She’s miles behind launching this lol
She's doing it soooo wrong, you bait when you're basically launch ready, that way you don't have a very public embarrassing situation on your hands when you don't make deadlines like our Sez.
Sure, document the whole process, but release it in small bits WHEN you're ready to launch, don't do live updates of something you're so far behind in
This cookbook is so outdated already, food trends come and go incredibly fast, and to base the book on a trendy aesthetic and then launch it 2yrs later is just a disaster waiting to happen.
It's gotta be a joke at this point right?! Surely she realises no one gives a
duck anymore?