aside from the obvious issue with the black fishing in her pyjama stories, coming from a retail background 2nd week of December is WAY too late to be launching anything you want to tie to Christmas. Christmas product drops first week November. Didn’t she do this last year with the fox pyjamas and then heaps of people had issues with them not arriving on time for Xmas?? Couldn’t be more obvious that no planning actually goes into this stuff - it’s not like it’s a Christmas campaign that’s been planned since June, they’ve just decided to do pyjamas and gone hey let’s smack Christmas on the advertising??