I think this whole thing morphed from weight loss/healthy chick to body positivity because it can be so difficult to lose weight. I think she found it easier to just carry on and claim body positivity than actually change her habits and as a result she's gained any weight back and more. Which is kind of disingenuous.
She definitely gets work, not because of her lumpy body, but through the followers and engagement, I think a lot of people follow her for being so stunning and brave. I think she appeals to people who are intimidated by seeing others that are more attractive.