Thermomix is basically a fancy blender/microwave? They initially, at least, wanted to give off a very exclusive vibe. They didn’t do cold calling, they didn’t do aggressive marketing. They were an exclusive product and wanted to make the consumer feel like *they* had pursued the product.
I first came across it via Rosie Londoner. She was extolling the virtues of her lovely thermomixer some time at the end of 2019 or early 2020. She gave a code of some sort and a link to “try” out this product. I had a tiny kitchen at the time so was intrigued.
I signed up to the link she provided thinking I’d get a discount maybe, providing my phone number. She was either purposefully obtuse or was an idiot and didn’t explain it properly - but what I was really signing up for was a discrete sales pitch, otherwise known as a “demonstration”.
the lady from thermomix who called me was, to be blunt, lacking in all intelligence and common sense.
I initially didn’t recognise the product name as I’d signed up on a whim. The woman started telling me about the product and how I’d signed up to be contacted. Initially I was confused, couldn’t remember signing up I told her - but I love cooking so was interested.
she became fixated on repeatedly telling me I’d signed up - she wasn’t cold calling me, I’d signed up for this. Cool, ok that’s fine, I said. I must’ve just forgotten. What’s this product then?
“but you definitely signed up” she kept repeating back at me. I never found out much about this mixer and at that point I realised where she’d got my number from. She’d totally lost my interest and I said I couldn’t be bothered. It was the most unprofessional sales pitch I’d ever heard. What sort of salesperson, when they have their subjects interest in the product - focuses instead on who called who first?
they are extremely expensive, and I think they target “aspirational” (aka rich skinny) influencers in the hopes the sheep following them, will buy in.
it’s not quite an MLM scheme , but you can’t buy them in shops - only from salespeople who get a commission. It’s an interesting business model, to say the least.
in short, Niomi is basically a modern version of an avon lady, except it’s via YouTube instead of a catalogue, and it’s a dodgy blender instead of makeup. Classy.
YOU either love or hate the Thermomix. Sure, it can whip up a mean risotto, but the $2089 fancy blender has also ruined friendships, left people with serious burns and could be the subject of a class-action lawsuit.
www.news.com.au