I was wondering whether they have put through the initial registration for it and are still waiting for it to be confirmed? You have to wait and see if anyone objects once it has been lodged before it’s confirmed, kind of a stand down period. So may be not technically registered yet but that’s why they are using TM and not R with the little circle because it isn’t a
registered trademark yet.
I criticise Ellie in here a lot but what they are doing with using the TM isn’t incorrect.
---
yeah they can do this while they wait for the IP office to confirm - only sharing because we’ve got lots of valid critiques of Abby-ell and the Smokey candles made by a gratingly immature and spoilt influencer but they prob received advice on this point which is technically correct