I love picking apart semantics and insta advertising is my favourite for this. On the urban decay eyebrow pencil, the use of the phrase āwho doesnāt have one of these?ā is clearly an advertising ploy. Mrs Hinch (the character) relies heavily on people being in the army (still) like some sort of girl gang. If you donāt have one, you arenāt in - keeping up with the Jonesā at itās finest.
At Ā£22 (RRP) for an eyebrow pencil, lots of people arenāt going to have one. Lots of your audience arenāt going to have one. I couldnāt justify it at the moment with bills etc. going up all the time. After a quick flick through the website (through Jess on The Plus Sizeās link), thatās one of the cheapest items from her āhaulā. Now by using that phrase, sheās intentionally making people feel excluded to drive sales of a product and by choosing the ācheapestā one, more people will think itās a good deal because sheās their āmateā.