I think it has a lot to do with her and Tommy as a couple - Tommy is the brother of one of the most famous sports personalities in the world so there is a lot of interest in them, and the fact that they are still together (rare for Lovre Island couples) and seem to be living their best lives makes them #couplegoals (lol).
Also, Molly was already an influencer so was already skilled in putting out carefully curated content. She's one of the very few former Love Island people I follow because the rest just post a constant stream of tit, whereas i'm actually interested in Molly's content.
All of this adds to her popularity/follwer and subscriber numbers which in turn means that companies want to work with her. She also gets to be selective about the companies she works with (as seen in the Missguided doc) which in turn means better content.
Also, Molly was already an influencer so was already skilled in putting out carefully curated content. She's one of the very few former Love Island people I follow because the rest just post a constant stream of tit, whereas i'm actually interested in Molly's content.
All of this adds to her popularity/follwer and subscriber numbers which in turn means that companies want to work with her. She also gets to be selective about the companies she works with (as seen in the Missguided doc) which in turn means better content.
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