I listen to the Americast podcast and they have a segment at the end where they have four profiles of people split demographically as a sort of social experiment into who gets what on their social media feeds - basically who gets picked for the really right-wing, populist stuff in the algorithm. Anyway it
made me think
about Jack's demographic and I think the core personalities of the most loyal, ferocious squigs are generally divisible into three main groups:
1) cringey FBPE types who are probably middle class in the majority and enjoy Jack as a sanitised, conventionally attractive mouthpiece for poverty who assuages their own guilt at the same time as allowing them to punch down on actual poor people ("she's helping people FEED THEIR FAMILIES!!!" Editor's note: is she
duck).
2) horny people - mostly men - who equate her being terminally online with a higher likelihood of getting a single crumb of attention thrown their way. Unfortunately this group of thirsty squigs do not seem to have stood down even despite multiple shrunken head pics and one of not her fanny.
3) people - often women - who say things like "cockwomble" and "wankbadger" who think Jack's tough girl energy (think 'you start chatting absolute pony about budget meal planning' is aspirational and use lots of nauseating adverbs (think 'softly, gently'). Jack is relatable to them because she also sounds like an exhausting self-aggrandising
bleep.