Will squiggles be queuing up outside WH Smiths at midnight all dressed as sardines, like people used to do with Harry Potter (not as sardines for Harry Potter, obviously, but dressed up).
Not sure of Diva's circulation, but as a straight to pdf - and so exclusive it is not available in the shops, and they don't appear to publish the figures - pretty low.
As a measure , the glittering highly anticipated Diva 2021 awards ceremony on YouTube has been viewed 2851times since being streamed on 29 April. So on average about views a day.