That makes me laugh as Nadiya
is big is the USA. She posted on Insta that her baking book was now published with US measures and the feed was full of literally hundreds of posts saying how excited they were, that they love her shows on Netflix, their children love her, that they'd actually bought scales to use metric measures, and so on. She doesn't change anything about herself for that audience though, still the Asian English Muslim mum of three with a Yorkshire husband and living near her family in Milton Keynes. I don’t even know what brand her fridge is.
Tell us, Jack, how many of your books have been translated for a US audience? I reckon it wouldn't be worthwhile for the publisher given 3K worldwide sales
.