I do like how the vegans are not letting it lie over on Insta. The Linda McC people really should have responded properly, it’s not showing much respect for their supposedly valued customer base.
I saw their standard response on one of the earlier posts and it said something like “Jack is a meat reducer and well known for her budget meals”. It didn’t address the main specific concerns about Jack as a collaborator which are:
(1) She’s not a meat reducer, in fact she glories in the very cheapest, crappiest, lowest welfare meat. Her SM is an orgy of sausage and animal fat.
(2) Veganuary themselves dropped her as an ambassador due to her stance on meat. Not the fact that she eats meat, which they didn’t have an issue with in principle, but her particular stance on it. So for Linda McC to then use her to promote Veganuary is a colossal fuck-up.
(3) Jack also can’t be bothered even to give the appearance of going vegan for January, for the sake of the Linda McC collab. As evidenced by her own SM (and her glee at “sausage toffee”
was a particular low point). So the campaign is effectively saying: try going vegan for a month, here’s Jack to give you some recipes and tips, but she’s not doing it herself because she can’t be arsed.
(4) The recipes themselves are pretty unappealing for a collab of this type. Any number of the very many vegan or meat reducer bloggers out there could have done a much better job.
Anyway, I can’t believe she’s now done a video for them of that orzo and meatball thing. Part of her contract with them maybe? I hope the viggles persist, they are right to be pissed of.
TLDR: Don’t fuck with vegans.