Agreed, I’d always encourage anyone to Google “influencer name + companies house beta”. You don’t need to be an accountant to see if someone’s raking it in or not & it puts their content into an entirely different context. A lot (too many!) young girls think influencers are just cooler versions of them making earnest recommendations, but they’re extended sales departments for brands. Would you get into debt over a PLT ad? Probably not, so why are you getting into debt over Molly Mae’s vlogs she is not ur mate she has a direct interest in you spending money!
The absurd thing is people make out like you’re bleeping fred west for doing this - referencing public info to make an informed decision about how you spend your money! I’m a company secretary (my other job is being my husband’s Lynn) and I declare it to my employers & would expect to be asked questions about my interests, but I’m not a shady bleep like Jack who’d probably allege that we’d gone through her garage to find those micro accounts
You can do it for small businesses too as sometimes they’re not actually small (see: FOD promoting an indie curtain company that had offices in St James’ Sq and an AR app funded by a parent company).Sorry for the tenuously linked rant but the above is why I’ll never feel bad for being on here, influencers have stitched the game up. On topic: Jack’ll probably give us a chaos today to skim over the PURE CRINGE of her cockney accent
Goes some way to showing the sheer lack of diversity at the Guardian that no one challenged why she was doing that?
. I've seen people whipping out paella pans and all sorts, noone stops to stare in amazement, or points and laughs. She's such a fairytale teller.