I would agree that her content feels negative. I can’t put my finger on it but when I visit her page ( I don’t follow her, just dip in and out) I don’t come away feeling uplifted or inspired! She’s done a lot of ads recently when you look at her grid and it all feels impersonal and inauthentic. When she posts stories saying she’s in a bad mood or needing to go on her peloton for anxiety I think that’s just a small hint at the unhappiness behind the scenes. I think the Lydia affect has been massive because I think lydias content is so fake, staged and has weird aggressive undertones. They both come across as two people trying to fake confidence and a certain lifestyle but actually miserable and unhappy behind it all.