InkHeart
Chatty Member
I'm so glad ARO is being postponed. Nothing with this juddering engine start will ever take off. Even the people excited for it will have lost their excitement when it's gone quiet for a few months. Any saddos who *might* have thought 'Oh wow, I can buy a grey dog bowl just like Meghan's dog's bowl and be like a Duchess, yay', will have lost their impulse-buy fervor by then.
Launch timing is such a big thing for a brand - you have to come out of the door with your best face on and Wow people. If you stick your head out the door and say 'We're going to do some things soon, can't tell you what right now.' the whole brand will be perceived as unexciting and struggling before it even started.
Launch timing is such a big thing for a brand - you have to come out of the door with your best face on and Wow people. If you stick your head out the door and say 'We're going to do some things soon, can't tell you what right now.' the whole brand will be perceived as unexciting and struggling before it even started.