I think she is writing a book and that's going to open her up to much more scrutiny which is why she's being very careful with what she puts online. She's probably been advised to avoid anything that could generate negative press/controversy before the press run ensues.Does anybody else feel like her posts/content are just very "hollow" at the moment? I get that after the scandal with the micro influencers and the backlash from that, she had to keep it all off her main page, so she couldn't post much and when she did, it basically either had to be a photo of a lake or a appeal to donate money to keep everybody on side/neutral, but even months before that there just seems to be no "substance".
Someone like Grace, who wants to appear to be doing the right things, sustainability/veganism/feminism/BLM etc who has an insanely loyal and trusting following, it just feels like everything rings hollow and it's almost hard to get through. Every post or story is.. "Ah.. just had my 4th business idea before my morning espresso, before I sent my company teams their plan for the week, in between Harvard classes, while spinning", every story text is some variation of how hard she works/how well the businesses are doing/her passion project etc. It just feels like it's all for show and like she's always putting up a front. The whole imposter syndrome thing makes sense to me as it's basically what she puts forward the whole time and it just seems to come across like this.
I just think with her platform, she could genuinely be doing so much good. Like, literally walking people through the process of running the business with Genflow, being genuine with what she does, how much the companies help, how the whole system works. All the BS "weekly planners" with everything x'ed out/meetings on meetings on meetings. Like, instead of posting a weekly planner every week that shows nothing. Her followers would get 10000% more out of seeing part of one meeting, what it's like, what is said (within reason obviously), how its conducted etc Actually SHOW something. There is no value in saying "I'm Skyping a meeting, while in a meeting, while setting up another meeting with a company I'm meeting with soon".
Things like workouts too, I know she's trying to move away from the fitness angle (even though all her business are fitness related) but there's only a selfie at the end like "dead after this shreddy workout". No shots or videos of the actual workout. No little tips or advice about it. Just like another post like "I've worked out today".
Everything just seems like a front and there's nothing really behind it anymore. No genuine posts or stories. All secrecy and smoke and mirrors. It's like someone playing a character on a tv show, rather than being someone that people look up to, which I feel she could be if she was a little more self aware and "down to earth" with it all. Like, she lives an amazing lifestyle and has a hand in 3 successful businesses. If she approached things in a different way, I think she would be a lot happier with it all too.
This also explains the deleting of IG posts and YouTube videos from back in the day. As well as the increase in #girlboss related posts about meetings, Harvard online school and reading business-y books. They all add to her credibility as a businesswoman.
You can also expect Tattle and GG to be scrubbed from the first few pages of Google too.
The more transparent she is, the more the allure of a #bossbabe with 3 businesses (and a business consultant dad, a trust fund and a company that essentially set up her business while she gets to play CEO) who bought a £1.8million house in Clapham (with some of that family wealth) loses its appeal.
That's not to say that she hasn't done well, but it's not something that the average person can aspire to and who wants to buy a book by someone about business from someone who couldn't be further from them if they tried?
Let's face it, you and I wouldn't be able to work with Genflow because we simply don't have the social media following to begin with...
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