Grace Bev's ultimate creative genius drop checklist:
1. Reveal a piece of clothing in a story about working hard (Subtle as punch in the nose)
2. Post a photo compilation of all the "What? is ThI?SS" "NE3d THisas""WHA???" "OMG!!WAT HAV U DUN!"
3. "My TeaM Is gONna KilL Me"
4. Say you are releasing this line early
5. Say it's in short supply #notfastfashionbutreleaseeveryotherweek
6. Gifted pair "DMs" from influencers and totally not paid chat. "OMG this is the best thing you've ever released"
7. Videos on the items, wear smaller sizes, respond to any simple comments with BS.
8. Use the same template every launch:
"This is my favourite thing we've ever launched"
"The material is the softest thing EVERRR"
"DID I Get A BoOb JOBB?!?! NO!!"
"SOooooo Flattering"
"Seriously... This is the best item EVERRRR"
"Such a staple... I WEaR it Everyday"
9. Launch with extreme scarcity marketing and doing all you can to rip money from people's pockets.
10. Screenshot of the number of people on the site.
11. "Guysss.. we're 90% sold out of all sizes except S, XS, XXS, M, L..."
12. Ignore all comments about the terrible quality.
13. Never mention the collection ever again.
14. Reveal a piece of clothing in a story about working hard (Subtle as punch in the nose)
1. Reveal a piece of clothing in a story about working hard (Subtle as punch in the nose)
2. Post a photo compilation of all the "What? is ThI?SS" "NE3d THisas""WHA???" "OMG!!WAT HAV U DUN!"
3. "My TeaM Is gONna KilL Me"
4. Say you are releasing this line early
5. Say it's in short supply #notfastfashionbutreleaseeveryotherweek
6. Gifted pair "DMs" from influencers and totally not paid chat. "OMG this is the best thing you've ever released"
7. Videos on the items, wear smaller sizes, respond to any simple comments with BS.
8. Use the same template every launch:
"This is my favourite thing we've ever launched"
"The material is the softest thing EVERRR"
"DID I Get A BoOb JOBB?!?! NO!!"
"SOooooo Flattering"
"Seriously... This is the best item EVERRRR"
"Such a staple... I WEaR it Everyday"
9. Launch with extreme scarcity marketing and doing all you can to rip money from people's pockets.
10. Screenshot of the number of people on the site.
11. "Guysss.. we're 90% sold out of all sizes except S, XS, XXS, M, L..."
12. Ignore all comments about the terrible quality.
13. Never mention the collection ever again.
14. Reveal a piece of clothing in a story about working hard (Subtle as punch in the nose)