Not sure if anyone can this answer this but I've always been interested to know - when brands ask influencers to do an ad for them, are they paid simply for doing the ad itself or would they get commission from people who buy stuff on the back of their ad? So when Gabby does weird ads for stuff she's never used and will obviously never use again, does that have any financial backlash for her? Will she just be paid regardless but could've potentially earnt more had she had better engagement?
It doesn't really matter, I've just always wondered what the incentive is for influencers doing loads of ads for stuff they obviously wouldn't actually use. I know they get paid for the ad and the instagram post or whatever but is that where their obligation ends or is there the potential to make more money from it and Gabby just gets her hands on whatever ad money she can even if she knows the brand won't get any sales from her audience?
I know a smaller influencer with 26k followers whose engagement is really good, like 40%, so with that she's able to get herself more money on contracts because it's almost guaranteed a sizable amount of followers will go on to buy based on her recommendations.
A lot of times brands will be so pleased with her campaign they'll pay more money for another campaign or she'll use the engagement figures to bag herself another job with another brand.
I'm sure Gabby has the following to get through the door and talking to these brands for a decent contract but whether that translates into follow on deals is another story.
And those who do use her repeatedly, I'm sure her following count is enough for them to throw money her way because it just means visibility to them.
ETA quoted you without really answering. It's a "money grab" for anyone tbh. Obviously some are more honest and use brands they or their followers will appreciate. And because they're honest, like I said, they can use the success of the ad to get themselves more higher and better paid campaigns. So it does work in their favour that way.
I think Gabby just sees it as an easy £15k or whatever she might charge. If a brand never uses her again, she's probably not too bothered and will just try bag another.