I'm one of the people who said she doesn't deserve to succeed and to be honest, I stand by it. I'm sick of influencers deciding to turn their hands to the arts and making a success of it just because of their social media followings, like Zoe and the ghost writer. There are so many genuinely talented and hard working people wanting to get into these industries who will never catch their break. Someone like Gabby who has woken up one day and decided to sell whatever rubbish she can pull out of her arse that day I personally would not say is deserving of that success. And let's not forget, she primarily has her big following because she latched onto Zoe at the right time. Nothing she has has been of her own volition or work.
However that being said I wouldn't try to stop her business or meddle with it. People making fake accounts does make people who post here look really bad and she will probably blame it on that when it all goes wrong. But the reality is people making fake accounts before she's launched is hardly an unsurpassable hurdle for her - she's got the shop set up, and the instagram/twitter, right? What is it about the fake accounts that will actually hinder her now?
Ultimately, she failed to save some of those pages herself, which is probably indicative of her overall business sense. And that's the much bigger problem for her that she won't address - her lack of business sense, common sense, humility, ability to take critical feedback and constructive criticism, her lack of people skills which she will need to run a business, her ability to be organised and send things out on time and not just 'have a mental health day off for 3 months.' So I don't think anyone really needs to try to stop her or hold her back, because she does such a good job at sabotaging herself. Much easier to just blame all the haterzzzz though.