The video was painful to watch because her fashion videos have become repetitive and boring. She honestly is one of the laziest youtubers ever since she keeps recycling ideas over and over ad nauseum. She even mentioned she wants to do a part three of this boring fest...
She obviously is a snob, a hypocrite and a first class idiot. She's trying to ride on the mindful and sustainable train when she constantly buys fast fashion like there's no tomorrow. Her channel is basically an ode to consumerism, capitalism and mindless shopping but throughout this video she acts as if she's a smart shopper.
In this video she tries to act all high and mighty. She turns her nose up to these three brands she identifies as "fast fashion" because they are cheap, exploit workers and harms the environment but has no qualms going for other fast fashion brands such as Zara, Topshop, H&M, River Island and let's not forget ASOS. A lot of her fans called her out by pointing out the brands she loves are just as bad.
I find her so obnoxious at her because the criteria she uses to "dictate" if something is good is usually a shallow uninformed reason, such as "it feels expensive", "looks like Zimmermann" or most importantly that they sponsor her. A more mindful content creator would research the fabrics, the fit and the philosophy of the brand. She also has no qualms on returning tons of stuff she pretends to buy and contributing further to climate change.
She spends a whole thirty minutes nitpicking on every single little thing she didn't like which puts a spotlight on her nasty personality. Furthermore it's quite obvious she's wasted a lot of time an energy researching the influencer collabs and this whole video felt like she was begging In the Style to collaborate with her. She has been on YouTube for quite a lot of years and no brand has bothered to collaborate with her and I am sure she feels affronted that these "cheap brands" have never asked her to collaborate with them. It's ironic how she acts like such a snob towards these brands but has no qualms with having a Freddy line with them... guess that's the saver part coming out so her fans can use their hard earned money to buy her cheap polyester clothes.