I do see your point, people have tried to speak to her about food she gives to the children and it gets blocked but my concern is new people who are going to follow her. Ellas kitchen should have looked into her fully rather than just her followers figures
This is the problem I have with Instagram. Companies just see follower numbers and sign these influencers up without actually doing any research into them.
I do think it’ll start to fall apart soon. Too many have been buying their followers for a start, so their engagement is rubbish. Even people like Fopps who actually built up a pretty big genuine following from her SW days, now has rubbish engagement because her content is all over the place and she can’t pick an appropriate target audience and stick to it.
I agree that Ella’s Kitchen have chosen poorly. She’s not a responsible advocate when it comes to feeding kids. Her boys get tiny portions, of SW based meals, have restricted snacks and only very recently were allowed to start feeding themselves. We also know she has issues of her own with food- the mention of using cleaning spray, the sniffing of a dessert instead of having one, sticking to the same meals all the time, not being able to relax ever even on hen weekends, having kids portions of pasta
Also, she has seldom used any sort of pre prepared baby food, apart from the nuggets a couple of weeks ago which was obviously done in advance of this collab being announced. So it’s not genuine and that really pisses me off. She is constantly doing ads for things we’ve never seen her use and that she’ll never use again.
I don’t know how I feel about people making comments on their Instagram though. In a way it’s her own fault as she doesn’t allow anyone to question anything without deleting and blocking them so people are almost forced to go direct to the companies involved for answers. Sometimes it can come across as quite nasty though so just adds to her claims that it’s trolling.