Thatās because you have a well run club/competent Board and a signing strategy.This and yes of course star signings like ronaldo etc are always good for marketing etc, but we signed ibou konate who many people had never heard of and he has made an instant impact for us and under klopp will probably go on to be one of our best players. sometimes these clubs need to take a look at what type of players they really need rather than do it for the press etc. they literally only signed ronaldo because city wanted to
Our Board no nothing about football and only care about marketing and branding. Literally everyone knew we needed a DM and potentially another RB. We got neither
Ronaldo would have been perfect for City because of Pep, but terrible for the rest of the league!