Why do these shrinking and no longer in their career prime influencers (Tanya, Niomi, Estee, even Alfie Deyes and Zoe) insist on launching brands into super saturated markets for which they have zero credentials or background?
Why would anyone buy something Estee is selling for the bath when there are so many tried, tested brands for all price points and all lifestyles (vegan, fragrance free, dye free, non comedogenic, reduced waste, no phtalates, etc etc etc)?
She's no longer at her career's peak when maaaaybe she could have successfully launched a brand. But now? Her engagement is atrocious, she barely even makes videos and they're all ads so that her audience feels used and totally disengaged, she's a joke.