DCL are doing A LOT of advertising at the moment. Are they struggling to get customers? Have people cottoned on to how expensive DCL is compared to other cruise lines?
I have a theory about this, DCL is more expensive generally but the Europe sailings are particularly high. Because of this they have mostly attracted dvc owners, DINKs and retirees who buy into the disney brand, due to the service compared with other lines. Just like adventure by disney..
They aren't getting an average family with 2.5 kids paying 4-6k for a cruise that goes to Liverpool and jersey. They would likely see that price and go to florida for 2 weeks.
This is not true across the Atlantic where short disney Bahamas cruises are slightly more comparable.
This demographic is hopping over to virgin in droves. They are new on the market and have been priced really cheaply in europe the last few years. They are now getting very expensive and people are getting bored of their copy paste ship building approach.
So we will see what happens
