I’m surprised Coupang didn’t want Browns! It makes sense as they’re not a British heritage brand in the same sense. But hopefully Browns is acquired by someone who’ll do it justice.
On NAP - cos of the value of it fear it’s vulnerable to being bought by a vile man like Jeff Bezos or Mike Ashley and fam. Both are obvs morally problematic but JB will want NAP wholly on the Amazon platform which is just

as they’ll lose so much for it. Maybe he’ll just poach talent. MA will leave the NAP site up but gradually you’ll see the bargain basement stock creep in & they don’t do customer service/RM or any brand or marketing well at all. Especially not creative. Or anything loool they are just so cheap and shabby. It is a shame as NAP did do it well & ex staff speak SO highly of them/their practices which is increasingly rarer to hear these days. Hopefully a decent international buyer takes it on. Hopefully their staff stay on too.
What do you think? It’s a shame we can’t DM here 🥲 but how are you doing with your job/have you got any plans to leave this year? I finally have and am really relieved as it feels like now there’s only a handful of brands that aren’t major walking red flags/risks to the above. Plus the not-yet-named-a-recession recession
