The shade in the Mario article.
One of my favourite bits is him claiming to be
the first male influencer.
Scotland's male Mrs Hinch has turned his
council flat into a cleanfluencer paradise.
On Instagram, Mario McKnight’s home is a grey, white and shiny palace... In real life, it’s exactly the same.
I can see most of it when he throws open the front door to welcome me in.
Mario is a cleanfluencer. ... that’s a person who posts pictures of their vacuum cleaner, dish sponges and shiny sink on Instagram.
They might film themselves making the bed or “chopping” their cushions. (All cleanfluencers have chopped cushions – it means they have a dent in the middle, not that they have been cut up into little pieces.)
Mario, with 86,000 followers, is not at Hinch levels of fame. This is his choice.
Mario’s
council flat gleams like a...
He fell into
online Hoovering by accident and is still nervous about his “journey” in this crazy world of Hello My Lovelies candles and
free toilet cleaner.
So on September 6, 2018, his wee brother took a picture of three of his favourite sprays and a folded duster, added #cleaning and off he went.
He added: “When I came on Instagram it was purely meant to be cleaning. But after a couple of weeks, they wanted to see me in front of the camera. They didn’t just want to see cleaning,
that was already happening, Mrs Hinch becoming Mrs Hinch. - What does this mean?!?!
“
There are a lot of male influencers now, it’s opened a door, it’s not just me any more. It’s lovely to see. It’s cleaning, we all have to do it.”
At first he was spending hours every day replying to the
2000 to 3000 messages generated by each post.
He and Derek have no plans to move out of their
council flat, even though it is not the ideal base for a cleanfluencer.
It’s so small that it does not take much actual cleaning.
There is
so little cupboard space that he has to store the vacuum cleaner in the living room and has a cupboard of shame, that never appears in photographs, hidden in the bedroom.
“People think I get hundreds of gifts but I turn down 90 per cent. I’m offered so many wonderful things but they don’t fit.
We’re a one-bedroom flat.