So the person on TikTok I mentioned above who is working for Alice is actually working with her as a co-founder! She just showed this on her TikTok and says Alice sent it to her after they met via LinkedIn and had a video chat. Interesting Alice would go into business with someone rather than doing it herself and just having employees. The woman in the video hasn't got a background in social media marketing - she is just starting it now following a career break after leaving a city job (management consultant I think).
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