Anna Bey Truth Revealed

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  • First things first: "Why are you so obsessed with Anna / why do you hate her / why are you trolling her?" We're not. We want to prevent others falling for her scams, or at least help them make an informed decision before giving her their money. A number of the Tattle users on her thread are former fans or customers of Anna.

    The following information is all allegedly. Even (especially?) the bits stated by Anna herself:

    Who is Anna Bey?

    Anna is a Swedish-Russian former reality TV participant, gogo dancer, and alleged sugar baby. She calls herself "an internationally renowned lifestyle and personal development educator", and professes to be an expert in etiquette, elegance, and style. Anna has a YouTube channel and sells online courses. Until 2021 she ran an "online finishing school" called School of Affluence, which was mocked on Mayfairmemes and similar accounts. She periodically appears in tabloids and TV interviews where she is promoted as an "elegance expert" or "millionaire matchmaker."

    Currently, she sells a course called Secrets of the Elite Woman (SotEW) and membership of an app called The A-List Private Ladies' Club. From observations from Tattle, she enjoys inflating her earnings and net worth on many Wiki-sites. She has used many different names: Anna Bey, Anna Beyer, Aija Räty, Aija Darling, and Aija Hallit.

    Key Links

    Google Drive Dossier Contains:
    • How to be Classy: an old e-book written by Anna
    • Timeline of Anna's history, with supporting screenshots
    • Screenshots from Anna's now deleted Jetset Babe blog
    • Transcripts of Anna's School of Affluence / Secrets of the Elite Woman course material
    • A now-deleted YouTube live

    Most frequently requested Anna discussion and links.

    An account of Anna's life in London including sex work, many lies about herself, and how she got her start selling online courses.

    Information and videos about Anna's appearance on the reality show Paradise Hotel Sweden.

    Floor plan and photos (Part 1, Part 2) of a property, believed to be a corporate lounge owned by Audi Bank, where Anna filmed during the 2020-21 lockdown and falsely led viewers to believe it was her home.

    In general, we highly recommend reading the first three threads about her.

    List of current websites/courses/links

    Compiled by @ThirdWorldGlam

    Anna Bey
    School of Affluence
    Level Up Secret
    Secrets of the Elite Woman
    How to Look Expensive Cheat Sheet
    Where to Meet the Affluent and Powerful Cheat Sheet - if accessed from, it re-directs to this absolutely not dodgy link!
    The Elegant Stylist
    The A-List - Anna's app. Has to be bought from a third-party website so that users aren't protected by Apple/Android T&Cs.

    These websites all sell Anna's pre-recorded "webinars", overpriced courses, and/or are a data mining exercise for more people she can market to.

    Anna's History

    Anna was born in Estonia in 1986. Her family moved to Sweden in 1990, when Anna was 3-4 years of age. She had a middle-class upbringing in suburban Stockholm, although now insists she grew up in the countryside. Anna regularly changes her name and identity, and every few years she moves around and starts on some kind of new project or scheme. Her earliest known name is Aija Räty, which may not be her birth name but she has used it since childhood. Since her teens, she has lived in at least eight different countries and had numerous unrelated jobs. She is currently based in Switzerland and in a marriage (or civil partnership) of convenience with Joseph Hallit, who works for Audi Bank, a Lebanese bank operating in Geneva.


    Anna grew up with her Russian-Estonian mother Erin, and a stepfather. Erin works as a juristfirma, equivalent to a paralegal in Sweden, but she falsely claims to be a qualified lawyer. She owned a law firm which closed down around 2020, reviews suggest it specialised in helping Russian citizens relocate to Sweden when they were struggling to do so legally. Anna says her biological father is Finnish but she has not met him; "Aija Räty" is a very common Finnish name.

    Anna claims her mother and stepfather are very conservative and she had a strict upbringing. This is questionable, as Erin has expressed support for Anna's past actions (reality TV, working as a topless dancer) and attacked Tattle for discussing it. Anna has an aunt and other extended family that were sometimes mentioned in old blog entries. She and Erin sometimes comment on each other's social media but do not appear to see each other often. None of Anna's family attended her wedding in January 2021.

    The Party Years

    After high school Anna went to Rome to take a short course in Italian at a language school. She says that at this time, she had a fling with an old-money Italian rich kid and developed a taste for high society. From the way she wrote about it on her old blog, it sounds like all he ever really did for her was drive her around the city. Anna then moved to Ibiza and worked as a dancer at the club Amnesia (videos of her dancing topless can be found on YouTube.) Around this time, she adopted Aija Darling as a stage name.

    While in Ibiza Anna dated DJ Mykill, a class act who introduced her as "my bitch" on camera. She moved to Malta with him, where she worked at a gambling company, did promotions for Mykill, and appeared on his radio show. When the relationship with Mykill ended, she returned to Sweden to study digital marketing. In 2010 she was a contestant on the reality TV show Paradise Hotel Sweden (similar to Love Island), which made her Z-list tabloid fodder for a while. Photos abound on old blogs and social media accounts of her lifestyle at this time and frequent partying.

    Once again Anna had a number of unrelated jobs in Sweden including working as a janitor at her technical college; as an office administrator; and writing for a sex and relationships advice site. She later took off to travel around Central and South America and Bali, where she claims she mingled with "the local high society."

    The London Years

    Anna moved to London in 2012. She initially lived near Clapham Junction and later Knightsbridge. Shortly after arriving in London she began a blog called Jetset Babe, which chronicled her daily life and interest in the "jet set" lifestyle. Her writing demonstrated a fixation with Eastern European socialites married to wealthy men - especially Ann(a) Andres, whom she once interviewed for the blog. Through Jetset Babe, Anna developed an online audience that she would later market her courses to. She worked for the matchmaking agency Vida Consultancy, which is why she is sometimes described as a matchmaker in press articles.

    While in London, Anna befriended a group of sex workers she met through Tumblr. Some of these women have stated on Tattle that Anna was an escort at the time, she was unhappily stuck in dead-end jobs and wanted to start her own business, and was desperate to find a wealthy man and to associate herself with society women. She met her future husband Joseph Hallit on a "blind date" (likely an escort date). Anna says Joseph paid her rent in London i.e. that she was a sugar baby, Tattle suspects he in fact just let her use an apartment owned by Audi Bank.

    At some point, Anna seems to have realised her dreams of a "jet set" lifestyle wouldn't come true; and decided to use her marketing skills to make her fortune. She re-branded as Anna Beyer, planning to market herself as a writer and open her own matchmaking agency. This didn't last long, and she morphed into "elegance coach" Anna Bey. Initially she planned to sell naive women the dream through ebooks, and released a book called How to be Classy through her website.

    YouTuber Christelyn Kazarin (PinkPill) convinced Anna that she could make a lot more money through selling online courses instead. So she created her first course "7 Steps to High Society" with material plagiarised from numerous sources, including Christelyn herself. Anna also had input from the known con artist Dan Lok, whom she hired as a coach to help her start her business. Later, her course and brand were refined into School of Affluence, supported by a YouTube channel and many social media accounts.

    The Geneva Years

    Anna moved to Geneva in 2019. She and Joseph got married, or entered a PACS (temporary civil partnership), in January 2021. They live separately and she rents an apartment by herself in the cheaper Corsier area when not on her frequent travels around Europe. As of 2022, Anna rarely posts on her social media during the week - suggesting she is not a kept woman but has a regular job. She may be working as a property manager for Audi Bank, as she has used their corporate apartments as filming locations. More on this below.

    In 2021 she quietly dropped the School of Affluence name, re-branding her course to Secrets of the Elite Woman (SotEW.)
    Her content constantly switches focus, from horses and rural living to networking to styling and fashion.

    Dishonest and unethical behaviour

    1. She charges €1000 for a course made from stolen content. The course contains basically nothing that can't be found for free online. Course materials include handouts that haven't been proofread and are full of badly mangled English, errors from dictation software, and placeholder text that hasn't been replaced.

    2. Her app (The A-List) and masterclasses are hosted on platforms that auto-renew subscriptions even if the person deletes their account or is banned from the app. In at least one case, the host company promised someone that all her data and payment information had been deleted - but they hadn't and she was automatically charged for another year's subscription.

    3. Frequent plagiarism. Anna's courses are plagiarised from numerous sources including blogs, YouTube, published books, other people's social media, and even Tattle. She frequently steals other people's graphics and copyrighted photos for her website or course materials. The Facebook group for Anna's first course contained a large library of pirated books (later deleted because she didn't want people to see where she was plagiarising her material from.)

    4. Dishonest marketing:
      • Anna promised her subscribers "lifetime access" to one course, but later deleted the material
      • She claimed that her course included 1-2-1 consultation with her, but then those who had bought the course were told not to contact her, and blocked/kicked out of the course with no refund if they tried to message her
      • Her free webinar is an obvious scam.
      • She allegedly uses fake testimonials in order to "feed the funnel" (i.e. sales funnel - in other words, to keep people clicking through to her website and increase the number of those who will buy.)
      • She manipulated reviews for her podcast by offering followers free access to her material if they left her a 5* review. This is against the TOS of many podcast platforms.
      • Promoted a coat sold by a company called Monaveen. Several of her followers subsequently reported they didn't receive anything and could not contact Monaveen for a refund. Monaveen's website does not specify the fabric composition or country of manufacture of this coat, which is suspicious.

    5. She re-brands with a new name, website, new courses, etc. whenever people start wising up to her lies.

      I don’t think I’ve ever seen someone dilute their brand like Anna does. She lusts after heritage brands with powerful legacies, like Chanel and Hermes, but then launches a new random program with a totally random name every six months? She’s the Shein of scammers.
    6. She buys followers and creates fake social media profiles and data-mining websites to promote her material. It appears that job adverts, and giveaways, posted on her Insta have also been used as a data-mining exercise.

    7. She hired the infamous con artist Dan Lok as a mentor / coach to help her design her course material. Anna follows a number of unsavoury people on social media, such as Pooyan Mokhtari (known for an internet betting scam) and Lady Colin Campbell (racist, transphobic conspiracy theorist.)

    8. Preys on naïve, poor, and sometimes very young girls and women, including single mothers and women in developing countries.

    9. Anna gives advice intended to help sex workers find clients, and disguises it as a way to meet a rich boyfriend or husband. She does not make it clear that sex work is involved, and doesn't discuss safety. This risks putting women in danger if they don't realise what she's doing.

    10. Gives women unrealistic hopes and expectations that they can marry a very rich man by buying her course, dressing like her, and following outdated etiquette tips she copied from books.

    11. Gives women potentially dangerous advice, such as encouraging "dry fasting" (which is unsafe if done without medical supervision). Anna now says she would only ever do it with supervision and not for more than a couple of days, this is untrue as while in London she tried to do it unsupervised for a week and often said on livestreams that she was feeling faint.

    12. Lazy and unable to stick to a regular posting schedule. This was especially evident during the run of her short-lived podcast.

    13. Has no relevant qualifications or experience for any of the things she professes to teach. She has no education past high school, no network, hasn't married up, and knows nothing about affluent lifestyle. Nor does she run an honest business.

    14. Claims to be a qualified style and image consultant but has no sense of either. She is ignorant of how to co-ordinate clothing (fabrics, tones, etc.), dresses inappropriately for the season / weather, wears clothing that makes her look much older than her age, and thinks anything with a designer label on it must be stylish even if poorly made or doesn't fit properly.

    15. Constant lies about her life and pretends to have a man providing for her. Actually she provides for herself. Nothing wrong with that obviously, but one cannot teach something they never mastered. More importantly, her money comes from her lies and scams.

    16. She deliberately presents a fake lifestyle:
      • Using various locations for an "affluent" backdrop
      • Displaying fake designer goods, and / or real ones that she has borrowed from Lina or rented.
      • Displaying boxes and bags from designer stores but not showing the products
      • Filming in hotels and placing personal accessories and photos in the background, in order to pretend it is her home
      • Posing an "inspirational" photo of her standing next to a private jet, when in fact she was at an airshow (a sign could be seen at the edge of the shot.)
      • Showing off clothing or bags she says is hers but clearly has the tag still inside, a giveaway that it was bought for the video and will soon be returned.

      She released a video about how to spot if someone is trying to fake their wealth on social media, despite the fact she does it all herself.

    17. Lack of honesty about her past as a topless dancer/sugar baby which she tries to cover up - or at best gives a sanitised version of events (such as the video she made about her Paradise Hotel experience after the episodes surfaced online.) Other women who do not have squeaky clean history are honest but discreet about it and have gone on to marry well.

    18. Doesn't disclose affiliate links, gifts from brands, sponsored content, etc.

    19. Can't take criticism. She blocks people on social media for criticising her or asking questions even if they have paid for her course. When one video received a huge negative backlash (see Greatest Hits below), she deleted it immediately and failed to address any actual criticisms of it; instead giving a vague apology.

    20. Has said she has been diagnosed with Graves' Disease (a serious auto-immune disorder) and that someone close to her died from COVID, on both occasions the stories did not add up and seemed very suspicious.

    21. Says she's living an affluent life but she's barely upper middle class and not even reached to that level with integrity and honesty.

    22. Worked for Vida Consultancy, a very questionable matchmaking agency. Numerous reviews (some examples here) claim it is a scam which charges lonely women thousands of pounds and sets them up on dates with random men Vida has solicited via LinkedIn - who may not be single, and are not interested in a relationship.

    23. Alleged racist messages with her "students" and demeaning terms about Black and Brown women. Yet, she plagiarised at least two Black women (Christelyn Kazarin/PinkPill and SheRaSeven1) for content for the SOA course.

    24. Claims to be a feminist and empower women when in fact she is scamming them. She has referred to other women as "flies", "dirt", "ratchet", and "plain Janes", and admits that she harshly judges women by their clothes and appearance. She tells her followers they do not need an education or career, which is about as far from feminism as one gets. Even stating that her course is better value for money than a degree:

    25. Has a long history of using other women for what she can get out of them, then ditching / "ghosting" them. These include women using her app, former "students", women who were in Facebook groups with her, and a group of sex workers she met through Tumblr. Anna used all these people's advice to help her get ahead or market SoA, with no thanks or credit given.

    26. General lack of concern and empathy for others; including people with health problems, victims of natural disasters, etc. Doesn't respect others' boundaries, especially on social media.

    27. Irresponsible behaviour during the COVID-19 pandemic, including frequently travelling, and partying in crowded places without a mask on.

    28. Her subscription app The A-List makes very questionable use of personal data, see below.

    29. Anna spends so much time travelling that it's unlikely she meets the minimum term of stay for her Swiss residency. Her social media documents frequent travel around Europe with large suitcases (more than she'd need for a short stay in a nearby country), often crossing the border by rail / car where checks are less strict. This has led to speculation that she may be moving items across borders for a fee.

    30. Videos have become increasingly more commercial, and include affiliate links that aren't marked as such. Her more recent videos include frequent sponsored ads.

    31. Comes here to find free inspiration for her Instagram. Stresses out because we are exposing her. WE WILL STOP YOU AIJA.

    Frequently repeated lies

    Anna has repeatedly made the following claims, which can be proven false through information freely available online.

    Lie: She's affluent and married to a successful man.
    Truth: Neither she nor Joseph is affluent. They married in January 2021, but she falsely claimed before this that they were already married.

    Lie: She owns a luxurious home and has a personal chef.
    Truth: She doesn't own a home, and has to fake it in her videos by displaying photos and personal artefacts in the background. Photos she shared of a freezer full of microwave meals indicate she does not have a chef.

    Lie: She is a "kept woman" and doesn't have to work.
    Truth: If that were true, she would not be hustling so hard to sell to others. She rarely posts on social media during the week, which suggests she has at least a part-time job.

    Lie: She has a degree.
    Truth: She doesn't have, and has never studied for, a degree. Her highest qualification is a further education course in marketing (i.e. not degree level.)

    Lie: She is a skilled dancer who trained in ballet for years and passed a competitive audition process to work at Amnesia in Ibiza.
    Truth: She was a trashy topless dancer who, judging by video footage, has little sense of rhythm or formal training.

    Lie: She grew up in "rural Stockholm" and learned to ride horses from a young age.
    Truth: There is no rural part of Stockholm; it's a major city. It is evident from Anna's social media and videos that she isn't an experienced rider and doesn't know much about horses.

    Lie: She doesn't speak Russian well and learned a small amount at school.
    Truth: She's a native speaker of Russian, as is her mother. There's nothing wrong with this, so why lie about it?

    Lie: She is not, and has never been, a matchmaker.
    Truth: She worked for a matchmaking agency (Vida Consultancy) and planned to open her own.

    Lie: She is not a gold-digger but believes in traditional gender roles.
    Truth: "Traditional" roles involve a woman staying home and taking care of the house and children. Anna has no interest in this, and doesn't believe women should contribute anything to a relationship.

    Lie: Exclusively dates rich men who treat her well.
    Truth: Joseph Hallit isn't wealthy. In old blog posts, Anna refers to past boyfriends as "douches", "losers", and "time-wasters" who didn't have money.

    Lie: She is "an internationally renowned lifestyle and personal development educator"
    Truth: She is a con artist.

    People referenced on Anna's threads

    Joseph Hallit = Anna's husband (or registered civil partner), who works in a mid-level role at Audi Bank in Geneva. He isn't a billionaire or even a millionaire. Anna claims she doesn't show him on her social media for privacy reasons, actually it's because she doesn't want her followers to see that he is not affluent. Photos of him here. See "Relationship with Joseph Hallit" below.

    Bassam Feres = A friend and former co-worker of Joseph. He disappeared from social media after Anna shared inappropriate photos of them together, see below.

    Lina Hadid = Seemingly Anna's only friend. She is Mohamed Hadid's niece, and a cousin of the models Bella and Gigi. Lina is the real owner of a lot of "Anna's" designer bags and accessories.

    Erin Räty = Anna's mother.

    Karim El Achkar = Another friend of Joseph, Anna, and Lina. Has appeared in some of Anna's course materials where he gave investment advice.

    Michael "Mykill" Cini (DJ Mykill) = Anna's ex, a DJ she lived with whilst in Ibiza and later moved to Malta with him. She provided guest vocals on his song "I Am There" and did promotional work for him.

    Lauren Amiri ( = Socialite and acquaintance of Anna. Has her own Tattle thread.

    Carl Buchalet = CEO of, and investor in, Anna's company Bey International. Anna is not even listed as a director of Bey International - at one point, she was a director of Erin's company but not her own!

    Ivan Vitali = Anna's personal trainer who sometimes appears on her Instagram.

    Isabel Brown = Unpleasant Anna-clone who successfully landed a sugar daddy and started selling courses of her own.

    Tattle nicknames / phrases

    • Anna = Rat, Ratty, Ratbag, Scamma, Scamma Bey, Anna Hallitosis, Anna Bleh, Anna Belt, Anna Beysic, Anna Vague, Wannabey, Anita
    • Joseph = Joe, Average Joe, Average Joeseph, Bisexual Banker, Halliboo. ("Average Joe" is commonly used by Anna to deride ordinary men who don't make a lot of money; despite the fact Joseph himself isn't wealthy.)
    • Bassam Feres = BTF, Mr Sunglasses
    • Lina Hadid = Lina Palestina (Lina frequently adds the hashtag #freepalestine to her Insta posts, even those that aren't about Palestine; and on her designer bags. This is her idea of activism apparently.)
    • Erin Räty = Mama Rat
    • JSB = Jetset Babe, Anna's term for glamorous models / socialites who were born into wealth or social climbed their way to marrying rich. She used to run a blog called Jetset Babe which is how she first gained an online following that she could market to.
    • School of Affluence = Scam of Affluence, Scum of Affluence, School of Effluence
    • Geneva Shore = The ongoing soap opera with Anna, Joseph, Karim, Bassam, and Lina.
    • The A-List = The Z-List, The Rat-List, The Ass-List
    • Hermessa = Anna's obviously fake "Hermes" bags
    • Smize = The facial expression Anna adopts when she is trying to look charming.

    Relationship with Joseph Hallit and wedding

    Anna met Joseph while she was living in London. She says they met in 2016 when a friend invited her to make up numbers on a double date. Tattlers who knew Anna personally at the time have said that in fact, she met Joseph on an escort date around 2012-13 and there were plans for him to invest in an escort agency she planned to open. Evidence can be found online that at one point, Anna was preparing to launch a matchmaking business called By Beyer - maybe this was to have been a front for her escort agency. Rumour has it that Joseph is bisexual (or a closeted gay man) and hires both male and female escorts; he and Anna may have an arrangement for her to be his "beard" and help him hide his sexuality.

    As far back as 2017, Anna's course materials referred to Joseph as "my husband" i.e. lying that they were already married. They didn't marry until January 2021, by which time she had moved to Geneva where Joseph was living. They may in fact have had a PACS (a temporary civil partnership) rather than a legal marriage. Conveniently, this was just before the deadline to register a marriage / PACS before the new tax year, and before Joseph's Swiss residency was due to expire. Anna herself said they were getting married because "it had to be done."

    The wedding took place at the local Town Hall. Lina Hadid hosted a reception consisting of a small selection of supermarket hummus and mezze. None of Anna's family were present and she did not appear to receive any congratulations. There was no honeymoon; the next day Anna was promoting her latest course and Joseph seemingly went back to work. She did several Insta lives on the subject of her wedding and released a video about it. Just a month or two later, she had begun travelling frequently without Joseph, and renting the Corsier apartment on her own. She has shared photos of herself several times without her wedding ring, and images of her seemingly on escort dates.

    Course content

    The SotEW course contains the following modules:
    1. Mapping the Mind of the Elite Woman - Anna asks the customer to create a "success blueprint" for themselves. She talks about focus, self-belief, persistence, and the importance of taking action. She claims to have been in therapy for several years and recommends it for other women.
    2. Harnessing Your Star Quality - Anna talks about creating a "brand identity" and avoiding "brand mistakes." Going so far as to recommend changing one's name, moving to a foreign country, or hiring a reputation management service to clean up your Google Search results. There is also a section on creating a "magnetic presence."
    3. Unveiling the Mystique of Elite Femininity - Stereotypical and sexist nonsense about what is "masculine" and "feminine." Anna is the last person who should be talking about this, since she comes across as very masculine, and makes her own money rather than a man financing her lifestyle. The module gives instructions on "setting boundaries" and "feminine discretion"; the latter, especially, does not appear to be Anna's strong suit.
    4. Decoding the Elite Woman's Style - Generic style advice that can easily be found for free online. At one point Anna recommends Malene Birger and repeatedly stumbles over the pronunciation, apologising and saying that she isn't familiar with the brand. Why not look it up, then, since you're charging people for this course?!
    5. The Hidden Power of Poise in the Elite Society - Generic etiquette advice that can easily be found for free online.
    6. Social Circle Secrets for Success - Talks about "networking", basically Anna says you have to do it whether you like it or not and advises befriending someone with a network so you can piggyback off them and hijack their contacts.
    7. Bonus modules - Basic, surface level advice on things like confidence, starting a business, dating, and what social events to attend. Contains an interview with Karim who gives advice on investing.
    Tattle asks: Is this worth spending 1000 EUR on especially when most of it is plagiarised from freely available sources?

    When Anna first started her 7 Steps to High Society / SoA courses there were Facebook groups for her students. At least one of these groups contained keyword alerts designed to let her know if someone was searching within the group for any of the following: other femininity / "level up" gurus (e.g. "SheRaSeven1", "Mrs Midwest"), Anna's real name or past actions ("Aija", "sugar baby"), anything controversial Anna might have done ("racism", "homophobia") or gossip sites where she has been discussed ("Tattle", "Lipstick Alley.")

    YouTube content

    Anna's YouTube channel mainly consists of videos giving style, beauty, or etiquette advice. Almost all of these videos relate to "mistakes" or "what not to do" - a common tactic of scammy marketing is to focus on the negative to bring in more views. The advice Anna gives is usually obvious, e.g. most women know that chipped nail polish or ratty hair extensions aren't appropriate for a society event. She says she posts a video each Sunday; but skips it at least once a month, often coming out with excuses afterwards.

    Her videos often display a lack of general knowledge, even about topics she professes to teach or be an expert in. For example, repeating dining etiquette advice that is actually intended for the person serving the food / wine. She released a video on perfume where she claimed to have an extensive perfume collection, yet didn't recognise some of the most popular perfumes on the market or understand the concept of middle / base notes.

    Anna has recorded in numerous locations including Four Seasons hotels, and an apartment owned by Audi Bank that was used as a client lounge. (Audi Bank is where her husband / partner Joseph works, they also use Four Seasons for conferences and so on.) Currently she films her videos in a rented apartment in the Corsier area of Switzerland, which Anna uses as a base since she is not living with Joseph.

    Sex work and personal safety

    Anna denies that she has ever been a sex worker. She has accused her critics of "slut-shaming" her. We have no problem with consensual sex work; what we object to is her dishonesty and putting others at risk. There is plenty of evidence that she has, in fact, been a sex worker:
    • She worked as a topless dancer at Amnesia in Ibiza.
    • By her own admission, she and Joseph had a sugar baby relationship in which he provided an apartment for her.
    • Former acquaintances allege that she was an escort when she lived in London.
    • She has often been seen to visit escort hotspots when travelling.
    • She shared photos of her on what looked like a group escort date in a restaurant (with a party of young women and much older men), only to delete them a couple of hours later.
    • In this interview with Cosmopolitan she alludes to escorting, and speaks positively about "transactional sex."
    • She gave advice about how to use Seeking Arrangement in her old Facebook group (Part 1, Part 2, Part 3) and on her blog (screencaps in the dossier.)
    Anna tells followers that they can meet a wealthy partner by going to high-end bars, hotels, and restaurants. In reality, this is how escorts find clients. If a naïve woman tries it, she is likely to find herself in at best embarrassing, at worst dangerous situations with men who will assume she is a sex worker. Much of Anna's advice about "meeting men" is, in fact, plagiarised from escorts' blogs or social media. She doesn't give advice about safety when dating, and has suggested that a man is more trustworthy if he is willing to spend money on a woman (a false, and potentially dangerous, assumption.)

    In an old Facebook group Anna ran, she suggested that women should ignore their own sexual boundaries in order to keep a man interested - "competition is high." Note the Cosmopolitan interview above where she refers to "scary" experiences with men and tells a story of having her drink spiked. She knows very well that she risks putting women in danger.

    The A-List (Anna's app)

    "The A-List" short for The A-List Private Ladies Club, is Anna's app, ostensibly a private forum for networking. The app costs $300 annually and no refunds are allowed. Subscriptions have to be bought through a third-party website so that users aren't covered by Apple/Android TOS. Anna has little involvement with the app, which is run by moderators. After she offered a special joining rate and promised access to the app's "VIP lounge", some followers claimed that they paid but didn't get access.

    Reviews and first hand experiences of former app subscribers can be found throughout the threads. They have said that:
    • Users are banned for discussing topics Anna doesn't approve of, with no warning or refund.
    • Moderators edit / censor posts by altering the text so that it looks like the poster said something they didn't; not just removing posts or adding moderator notes
    • Moderators have allowed misinformation to spread e.g. they did nothing about an app user giving the obvious lie that her family owns the Künstlerhaus Museum in Vienna. (It is a public building that is legally owned by an artists' collective.)
    • Some past users of the app have had to make formal complaints to authorities as it was the only way for them to get their personal data removed.
    As far as we understand it, the moderators work for the hosting company and Anna just pays them to do everything for her. However, it was her choice to use this company, and not to have any personal involvement in the app or keep track of what goes on.

    What's most concerning is that joining The A-List requires showing photographic ID/a passport to sign up. Anna has repeatedly evaded questions about security and why showing a passport is necessary. Initially, her T&Cs did not make it clear how data would be used but she has now altered these to cover herself legally. Anna says the app is only for those 18+, but there is documented evidence of her referring someone who claimed to be 17 to app moderators for help in signing up.

    App users can arrange social events together, some of which Anna has attended. Photos shared on social media make it apparent that she hasn't taught them much about etiquette - e.g. dressing unsuitably for the occasion, or not knowing that a set of cakes and sandwiches at an afternoon tea is supposed to be shared. Evidence here.

    Multiple former A-List users have said that even after they cancelled their subscriptions (and could no longer access the app) they were automatically billed again for another year's subscription. One person was charged again despite the app's hosting platform stating in writing that they'd deleted all personal information including her payment details. This post advises how former A-List users can report Anna to local authorities in Switzerland.

    Greatest Hits

    Water goblin

    Anna's courses contain handouts referring to a "water goblin" and "water gallbladder" along with numerous other examples of poor English. It appears that at the time of compiling the material she did not know how to say glass of water in English. The handouts also have lorem ipsum text, apparently Anna does not understand that a placeholder has to be replaced at some point. It's not a crime to speak broken English. It should be a crime to charge over 1,000 Euros for this material without even bothering to proof read it.


    Anna has been criticised over racism on several occasions:
    • Screenshots exist of her allegedly making racist comments and using slurs in private messages on Facebook. A video showcasing these messages can be seen here, Tattle cannot verify if they are real or faked.
    • Footage of Anna stating in a video chat with SOA subscribers that she wanted to make a subscription app in order to keep out "ratchet" women and "SheRaSeven girls" - i.e. Black women.
    • Anna has clashed in the past with Black YouTuber Christelyn "PinkPill" Kazarin, more about that here.
    • Reported racist remarks about Black and Arab women on her old Jetset Babe blog
    • A former admin of Anna's Facebook group told a Tattle user that Anna had a racist attitude towards Lipstick Alley (a very popular forum for Black women, especially African-American), where her scams have been discussed. The ex-admin admits that Anna is scamming her customers.

    Bassam Feres

    Bassam is Joseph's friend, who formerly worked at Audi Bank with him. In the past, Anna has shared photos of her and Bassam, trying to make it look like he was her partner (since he looks more "affluent" than Joseph does.) When she got married, she wanted her followers to think she'd married Bassam, and the photos became increasingly inappropriate e.g. Anna wearing a ripped dress and with her legs draped over him. Shortly after Tattle uncovered videos of Anna dancing topless in Ibiza, he deleted his Instagram; we suspect Audi Bank may have intervened. He hasn't been seen on her social media since.

    Google visit

    In September 2021, Anna claimed she'd been invited to Google's offices to celebrate reaching a million subscribers. She took many photos outside the building, holding what looked like a cheap bouquet of flowers from the supermarket. A security guard could be seen keeping an eye on her - indicating she wasn't expected there. Google allows people receiving subscriber awards to film or take photos in designated parts of the office, but the YouTuber has to verify their subscribers are genuine, which is likely why Anna was not invited.

    Deleted YouTube video

    On 18th July 2021, Anna uploaded a video about "five items elegant ladies must own", all expensive Insta-wannabe items like Birkin bags or Cartier bracelets. The video received a lot of negative comments saying it was inappropriate to post this during the COVID-19 pandemic. Anna removed the video less than an hour later and posted a rambling, phony apology that didn't acknowledge why she had offended people (promoting lavish spending at a time of financial hardship for many.)

    London trip 2021

    Anna's trip to London in September 2021 included her visiting Annabel's (well-known as a popular spot for escorts) without her wedding ring, and dressing inappropriately for the opera despite being a self-proclaimed expert in style and elegance. She shared a video of herself cutting up a Rimowa suitcase, as she was desperate to access the contents and said she couldn't remember the combination. The luggage comes with a reset function, and she frequently travels with this suitcase so she should have known the combination. Maybe she was desperate to flex that she could afford Rimowa, or it could be connected to her habit of travelling with two large suitcases, which she shouldn't need for a short trip within Europe. This is part of the reason Tattle suspects she could be paid to move items across borders.

    The Bum Gun

    Anna was staying in a guest house and thought the bidet attachment was a shower, questioning why it was in front of the toilet. Then presumably had a shower using something that all the room's previous guests have cleaned their bottoms with.


    Anna released a video where she interviewed a former "student" called Brianna, who had supposedly succeeded in landing a wealthy man thanks to Anna's course. Brianna said that she had made money as a stripper (remember Anna saying she doesn't promote sex work?) and met her partner at church, both of which anyone could do without paying Anna for it. She claimed to have taken the course when she was living in a women's refuge with her young son. Anna praised Brianna for being so dedicated, and encouraged viewers to emulate her. In other words, Anna was deliberately marketing to very vulnerable women in desperate situations.

    Irish Mist

    In late 2021 Anna announced she had bought a horse called Irish Mist. This led to months of horse-themed content and a temporary focus on "equestrianism". There is evidence Anna is / was actually leasing the horse - probably from a business associate of Joseph's, who owns the dealership Irish Mist came from. In June 2022 Anna closed down her horse account on Insta, with the vague explanation that Irish Mist had "gone away to summer camp." Irish Mist resurfaced in September 2022, oddly in the background of the photo whilst Anna rode another horse. Anna appears to have either sold her or never owned her in the first place.

    FAQs (F-Bey-Qs?)

    Is Anna Russian or Swedish?
    She's a Swedish citizen with a Russian-Estonian mother and Finnish father.

    What age is she?
    As of March 2022, she is 36 (a birth date of 1986 appears on background checking sites.)

    What's her real name?
    Her earliest known name is Aija Räty. We don't know if this is her birth name, however she's used it since at least high school. It's a common Finnish name so she may have been named by her biological father.

    How many courses has Anna Bey created?
    So far: "7 Steps to High Society", "School of Affluence (SoA)" and "Secrets of the Elite Woman (SotEW)"

    What webinars/masterclasses has Anna Bey been running?
    As of spring 2022 she offers the webinars "How I Went From Broke & Awkward to a Million-Dollar Life", "How To Look Expensive Masterclass", and "How to Tell if a Man is Affluent Masterclass". Previously, she ran "10 Brutal Mistakes That Show You Are Not Elegant", which is now removed. Generally, Anna will run new webinars whenever she is gearing up for another opening of one of her courses.

    Has she been a yacht girl?
    We don't know specifically, just that she was evidently an escort / sugar baby. She's told many stories of partying on yachts in Ibiza, but makes it sound like standard fare and nothing particularly glamorous. Evidently, she did not land a sponsor this way, since she subsequently went to Malta with Mykill.

    Is she transgender?

    What season of Paradise Hotel did she appear in? Is it available online?
    Season 4, which aired in 2010. Please see here for episode links and more information.

    Why is she called a "millionaire matchmaker" in the press, when she says she has never been a matchmaker?
    Anna used to work for scam matchmaking agency Vida Consultancy, and pitched her early courses at women looking to marry a rich man. This is why tabloids / press promote her as a "millionaire matchmaker." Anna followers several matchmakers on social media and at one point planned to open her own matchmaking agency (see Sources.)

    Are her bags real?
    Some of them are, especially the less expensive ones (e.g. Chanel flap bag) and she has some that Lina bought her as presents. Most of her bags are fake, rented, or borrowed from Lina. She likely does not own a real Hermes Birkin or Kelly.

    How much money has she made from her online courses?
    We estimate that it is over $300,000.

    What do Anna and Joseph each get out of their relationship?
    We don't know for sure. According to Tattle users who have met Anna, the relationship began with a plan for Joseph to invest in Anna's business - her planned escorting agency and then her online courses. Their wedding may have been for tax or immigration reasons; see Relationship section above.

    Has Anna ever been charged with fraud?
    No. The closest she's ever got to this is formal complaints made to authorities by former subscribers of The A-List app.

    What cosmetic procedures has Anna had?
    She has had Botox and extensive fillers, and a nose job that she discusses at length in her videos. It looks like she has also had a brow lift.

    Recap of past threads

    Note: We try to title threads with Anna's name and keywords that people are likely to be searching about her ("affluence", "husband", "net worth", "elegance" etc.) so that the thread will show up in Google search results and maybe keep more people from being scammed by her.

    In thread one, we discussed her boyfriend Joseph Hallit from the Lebanese Audi Bank in Geneva, failed/fake engagement, racist screenshots, content theft, trampy times in Malta, ridiculous song, and inability to match white tones. Insiders from her past continue to come forward with stories about her past as an SB. In thread two, we discussed her sordid companions, terrible Botox and racist remarks while she partied in the offseason at Cavo Tagoo with a hairy finance troll. Her being documented topless/naked at Club Amnesia.

    In thread three we discovered her retracting multiple messages to different people after her racist messages was revealed, her bad reaction to this forum and her efforts at silencing student concerns about the breach of confidentiality in her own paid groups when screenshots of conversations have been shared. There was also shared further evidence of her own members of staff breaching the confidentiality. The cultish behaviour exhibited was also discussed along with her worship of Eastern European women and her bad fashion advice. Her being ridiculed in Scandinavian high-society and in the party circuit was also covered. Lastly her infringing on other authors copyright through her membership group was also revealed.

    Thread four included an estimation of how much money Anna has made from School of Affluence. There was discussion of the different identities she's used, her history of moving around Europe, past relationship with a club DJ in Malta and her qualifications as a style and image consultant.

    In thread five we discussed Anna's unprofessional behaviour and repeated copyright violations, especially with regard to her School of Affluence courses. More former students and followers came forward to share their experiences. Other topics of discussion included Anna's self-centredness, the notable change in her personality and appearance over the years, and being caught out in various lies and inconsistencies. Finally, a poster on another site revealed the identity of Anna's boyfriend: a banker on a fairly modest salary who is certainly not paying for the luxurious lifestyle she claims to have.

    Thread six covered more discussion of Anna's boyfriend, various parody accounts on Insta and some of the backlash against her. Posters shared their experiences of the lifestyle Anna aspires to and gave advice for her current/former followers.

    Thread seven discussed Anna's poor health, lifestyle, and wardrobe choices; response videos on YouTube; and her frequent travel and hotel-hopping in the middle of a global pandemic.

    Topics in thread eight included Anna's horrific "fashion" sense (as well as examples of better-dressed influencers and actual jetset ladies), racism, attempts to cover her tracks, and her general lack of ambition and disdain for education or true self-improvement.

    Thread nine covered Anna's continued travels during the pandemic, even more style howlers, botched fillers, habit of flashing designer labels, and the problem that many of her followers won't be aware she is teaching them to act like escorts but without the necessary safety advice.

    By thread ten, Anna appeared to have got married - we discussed her wedding, whether or not she's really married, and how convenient it is that she did this right before she was due to launch a new course. We also discussed her constant stream of lies and hypocrisy, including deleting her entire blog and old course content that contradicts her current story. There was a play-by-play from several forum members who took part in a live with Anna where she had announced she would reveal all about the wedding. Needless to say, she didn't, although it was very obvious from the live that she reads Tattle.

    Thread eleven featured more discussion of Anna's wedding, livestreams, new course, wardrobe choices, and treating animals and her husband poorly. Anna announced at this time that she'd (allegedly - the circumstances are somewhat questionable) been diagnosed with Graves' Disease. This is a serious auto-immune disorder, which can be triggered or exacerbated by stress. If true, it's sad news and we acknowledge it's horrible for her, but it is further evidence that she's constantly hustling and is not, as she claims, the kept woman of a successful man.

    Thread twelve included water goblins; Anna's marriage, past, and family; latest scam course ("Secrets of the Elite Woman"); her constant responding to things Tattle posters have said about her, in an effort to prove us wrong; bad plastic surgery; and cautionary tales of other Anna-a-likes/wannabe It-girls. There was some speculation on Anna's next move, given her history of repeatedly moving to a new country to start again.

    At the time of thread thirteen, Anna had begun posting a number of questionable photos of herself with Bassam Feres and this was a popular topic of discussion. We also spoke about Anna's friendship with Lina Hadid, her poor attempt to cover her tracks, and a newly released video in which Anna addressed the subject of her wedding. With the news of "level-up" YouTuber Michaela Pink's arrest for fraud, there was talk about the future of Anna's scams and her exploitation of naïve and vulnerable women.

    Thread fourteen included more talk of Anna's marriage, relationship with Bassam Feres, family, mother, and suddenly going quiet on social media. We also covered unpleasant Anna-wannabe Isabel Brown, who is a pretty good example of Anna's target audience and what she is teaching them.

    In thread fifteen, we saw Anna being suspiciously silent after having pictures of her days as a naked Go-Go dancer revealed and after she sabotaged her own elegant persona by posing a picture where she sat on the lap of Bassam Feres, who she uses as a model for her husband. Conveniently, Graves' disease and menstruation were blamed for her failure to stay active on social media and her friends had to delete accounts/unfollow her as they scraped to save their reputations from the epidemic of scrutiny that Anna brings. Anna also celebrated her birthday very shabbily and there was as much excitement there as the number of expressions Kristen Stewart showed in Twilight. All in all, a dull woman in a dull affair gave us dull tea that we had to sip in a dull manner. The most interesting thing though, has been her recent actions where she seems to be distancing herself from her brand "School of Affluence" and opening a new site related to networking. Another fail, for which we are waiting with drool dripping down our mouths.

    Thread sixteen covered Anna's style slips, lost opportunity, rapid aging and increasingly desperate attempts to re-brand herself as a business and networking coach. We observed that she now appears to be renting her own place away from the marital home with Joseph. By this time Anna had returned to YouTube and begun filming in hotels again for the first time in a while.

    Thread seventeen discussed Anna's new "The A-List" app and related privacy concerns. To promote her new business, Anna had begun staging bizarre photoshoots with rented props and dresses, and a good laugh was had by all at Tattle. It became apparent that Anna's rented office, where she is sleeping at least part of the time, was nearby farm land. Possibly explaining her new fixation with the countryside.

    Thread eighteen contained all the inside goss on Anna's "The A-List" app, which includes her removing users (with no refund) for posting any content that she feels threatened by. It emerged that she has legally adopted the name Aija Hallit and is no longer a co-director of Erin's legal business. We speculated on what Anna's next move might be; her Insta suggests that she may be planning a move to Monaco, which would go about as well for her as Geneva did. Meanwhile Anna went on holiday to Greece (without her husband, as usual), embarrassed herself yet again by pretending to be an experienced horsewoman, and showered with a bidet.

    In thread nineteen Anna was spotted out and about with a mystery woman, gave a cringe-making interview on ITV, showed off a fake "Kelly" bag, attended a polo meet-up with users of her app, and gave advice on elegant sex. She also took a two-day break in Capri, purely because Capri is so boring and there's nothing to do there, of course she could afford a longer stay.

    Thread twenty covered Anna's continued travels; warped idea of "luxury" brands and clothing; increasingly unkempt and desperate appearance; lack of social contacts or invitations; and general ignorance about what real affluence is. Anna released a video trashing Zara clothing, which is hypocritical given that only three years ago she often wore Zara, and has previously advised her followers to mix Zara with designer labels.

    Thread 21 covered the fall-out of Anna posting and then hastily deleting a video about "five things all ehleghant ladies should own!" in response to a flood of negative comments. We also discussed Carl, the man behind the woman and finished with a glorious Anna deep dive on YouTube by Dacob.

    Thread 22 contained more discussion of Dacob's video on Anna; the gap between Anna's version of "affluence" and how old money people really live; and followed Anna's summer travels in France.

    In thread 23, more of the truth behind Anna's "The A-List" app came out from a former user, which included Anna's moderation team editing user posts - effectively a form of impersonation and may well be illegal. We discussed signs that Anna was planning to leave Geneva and that her marriage to Joseph may be in trouble. There was further talk about her terrible style choices and counterfeit "designer" items.

    Thread 24 featured Anna's plans to "jetset" between London and Dubai along with a trip to Paris for Karim's wedding, she and Lina did not meet up even though both were there at the same time. Karim himself appeared to be avoiding Anna after the wedding. This led to speculation of the break-up of the Geneva Shore cast. Anna hit 1 million YouTube subscribers, guaranteeing she will be more insufferable than ever.

    Thread 25 included Anna's antics in London where she dressed inappropriately at the opera, illicitly recorded part of the performance, and repeatedly shared pictures where she wasn't wearing her wedding ring - including in Annabel's. (Of course she's not a member; someone else had to get her in.) Anna made a trip to Google's London offices and potentially caused a security alert. We also discussed real society events Anna won't be attending, and evidence that Erin has fled to Sri Lanka due to legal woes.

    In thread 26 tragedy struck again as Anna claimed someone close to her had COVID, showing photos inside an Orthodox church where she had prayed for them. They then allegedly died and Anna recycled a 3 year old photo of the inside of a plane saying she was flying out to the funeral. She changed her bio 5 times a day to evade Tattle, and may or may not have finally gone to Dubai.

    Thread 27 saw Anna meet up with Karim again, make more questionable outfit choices, and go luxury shopping at a Hermes outlet sale in a warehouse. Tattle posters examined Anna's past photos and videos to put together a picture of where they were filmed, with teki_awas drawing up a floor plan of the Audi Bank apartment/lounge Anna's evidently using. Dacob released another video about Anna.

    Thread 28 involved detailed discussion of Anna's living situation, the rented Corsier space she's living/filming in, and the Audi Bank lounge. Ivan gave Tattle a shout-out. Anna posted a very telling Insta story about a "business meeting" she'd supposedly been to, and released a video about "Rich People Secrets" that contained not so subtle jibes at Lina.

    By thread 29 Anna had made it very obvious that she's escorting again. She toured the Amsterdam red light district and the Hotel Costes in Paris which is a hangout for escorts. She also made a trip to a horse dealer in the Netherlands and we were treated to more footage of her sitting awkwardly on a horse. Tattle discussed Anna's fake followers, the suspicious nature of some of her travels, and what exactly she might have in her two big Rimowa suitcases. Anna released an autumn "lookbook" on YouTube which gave us all a laugh.



    1. Aija Räty:
    • (a Swedish platform connecting schoolmates)
    • Her old LinkedIn profile when she worked at a gambling company in Malta
    • Formerly blogged at and She has banned these websites from Wayback Machine, but screencaps are available in the dossier.
    2. Aija Darling:
    • A name used during her appearance in Paradise Hotel, a Swedish reality TV show (Season 4)
    • Under the name Aija Darling, she recorded a #house song called 'I am There' with DJ Mykill & Bongo. Play it on SoundCloud or watch Anna in a live performance of the song.
    • Blogged at when she had recently moved to London, prior to starting the Jetset Babe blog
    3. Anna Beyer:
    • Anna's old Tumblr page
    • There are multiple old posts in her Facebook group where she's tagged in the comments as Anna Beyer before 2018.
    • Archived site for a defunct matchmaking agency that she intended to start as "Anna Beyer." Probably an attempt to imitate April Beyer, who runs a well known "elite" dating service in the USA.
    • Anna ran a website at where she advertised herself as Anna Beyer, a "writer" and "blogger." She has banned the Wayback Machine from archiving the site, but it left a digital footprint when someone pinned the site on Pinterest (now deleted.) Here is an image capture of an article on her site.
    She has now added Anna as a legal middle name i.e. Aija Anna Hallit née Räty. "Anna" might be taken from the hit song 'Boten Anna' by Basshunter (released in 2006 when Anna was first in Ibiza), and / or her admiration of Ann(a) Andres whom she wrote about extensively on the Jetset Babe blog. She claims to have chosen it because it was easier for people to pronounce in English.

    4. Anna Bey: current name used professionally, including on Instagram and her official website. We don't know why she changed the name from Beyer. She may have wanted to sound more unique ("Anna Beyer" is a very common name in Europe), to draw more site traffic, and / or to make sure she wasn't the only search result for the name - searching "Bey" online typically brings up Beyoncé Knowles or Beirut airport whose IATA flight code is BEY.

    5. Aija Hallit:
    • This credit rating site and this Swedish background checking site both indicate that her current legal name is Aija Hallit
    • The domain name has been registered but can be bought from a broker


    2002 - 2005 - Norra Real upper-secondary school, Stockholm, Sweden
    2005 - 2006 Italian language course at Scuola Leonardo da Vinci, Rome, Italy
    2011 - 2012 Digital Marketing course at Medieinstitutet (Polytechnic Education - polytechnics focus solely on applied skills training and it's not the same as a university degree), Stockholm, Sweden
    2019 - colour analysis course in London at Colour Me Beautiful
    2019 - summer course at the Institut Villa Pierrefeu, Swiss finishing school, Glion/Montreaux, Switzerland

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