a million is unlikely.
She’s using a typical sales funnel concept.
Her engagement rate is 6%.
If 60k people view the video the number of people who click through to the sales site is:
60k/100*6=4800 people to stage 1 of the sales process.
At the next level of the funnel, typically there’s a huge drop off from the people who clicked through for products priced between 50-100$.
at a $1000, you can expect a huge drop off of up to 90% of the initial 4800, but let’s assume she did everything right and she retains the full remaining 10%.
4800/100*10=480.
if it’s a two stage funnel there is further drop off. Some people will exit the sale, leave half way, multiple things can happen.
I would guess she got several 1000 EMAILS from this process and 1-200 sales. Still significant but it’s unlikely that she got a sales scenario that exceeds standard online sales formulas.