Was this the article when the reporter asked Zoe a question and she totally ignored him?
Anyway they are, Deyes says, “like, very like, individuals. Our YouTube channels are very separate. We’ve always had our own platforms doing very different things, before we even met.” They do share the office hub, though, as well as the house and the pug, but today, Deyes tells me, Sugg is in meetings all afternoon.
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Oh! This is odd: I was warned in advance that Sugg was away this week and would not be able to speak to me. There was a chance she might answer some questions by email. It’s probably just a mix-up: Sugg and Deyes are, after all, represented by different PR companies. Nothing says individual like a separate PR company.
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And here is Zoe! Not at all away but very much here, in the flesh, doing her very different stuff, in a huddle with her own team. She’s preparing for a product meeting with a retailer tomorrow, so it’s a meeting about a meeting. What’s it like, living and working in the same space as Deyes, I ask her. “Horrible,” is the answer, but not from her – one of the others chips in. They laugh. I feel like I’ve literally reached out and been left dangling and rejected. I really don’t think Sugg wants to speak to me.