I recon this shop has been in the pipeline for ages, she’s been pushing out these affirmations for ages and then when J died pushed it out as a memorial brand insteadMy guess is she designed the “I am” stuff for the shop and decided then that would be the colour scheme. She then decided to start saying “his colours” like it was always was the case knowing the majority of her followers would act like they totally knew the whole time these were *his colours* and not want to admit they have no idea what she’s talking about. She started dropping that a bit before she launched the shop, so it would be embedded that this is personal to J (even though it wasn’t).
Everything was so planned.